CRM Marketing Lead: Personalization & Journey Strategy

Humana Inc in the United States is seeking a CRM Marketing Lead to plan, implement, and optimize data-driven marketing communications for Go365 + Stars. You will translate insights into personalized engagement strategies that drive awareness, participation, and care gap closure.
The role partners with cross-functional teams to define journeys, measure performance, and optimize outcomes, requiring strong analytics and stakeholder collaboration. Remote work with occasional travel may be involved.

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