Poolwerx is looking for a hands-on Franchise Development Marketing Specialist to support the marketing engine behind the continued growth of our USA franchise network. This part-time role is focused specifically on franchise recruitment marketing—helping us attract, engage and convert prospective Franchise Partners.
Working alongside our Franchise Development team, Marketing leadership and specialist agency partners, you'll coordinate campaigns across paid, social, digital and candidate channels and help ensure the journey from initial interest through to enquiry is consistently supported by effective marketing.
What you'll do- Execute multi-channel Franchise Development marketing campaigns.
- Coordinate paid, social and digital recruitment marketing activity.
- Maintain Franchise Development social content and publishing calendars.
- Coordinate campaign landing pages, creative and digital assets.
- Support lead-generation activity and monitor campaign performance.
- Manage approved recruitment marketing platforms and technologies.
- Maintain franchise recruitment collateral, presentations and candidate resources.
- Coordinate email campaigns and candidate communications.
- Work with external agencies to keep campaigns, creative and projects moving.
- Coordinate agency deliverables, approvals and implementation timelines.
- Maintain campaign tracking, reporting and marketing documentation.
- Identify opportunities to improve candidate engagement, lead generation and marketing effectiveness.
You'll be an organised, hands-on marketer who enjoys taking an approved plan and making sure it happens.
You'll ideally bring:
- Experience coordinating multi-channel marketing campaigns.
- Experience across social media, paid media and digital marketing.
- An understanding of lead generation and campaign performance.
- Experience working with marketing agencies and external suppliers.
- Strong project coordination and organisational skills.
- Strong written communication and content coordination capability.
- High attention to detail and the ability to manage multiple priorities.
- Experience in franchise recruitment, B2B marketing, franchising, home services or multi-location businesses would be highly regarded.
This is a great opportunity for an experienced marketer seeking a meaningful part-time position while retaining ownership of an important commercial marketing channel.
You'll work closely with senior Marketing and Franchise Development leaders and directly contribute to the continued growth of the Poolwerx USA network.
If you're a practical marketer who enjoys execution, collaboration and seeing campaigns translate into real growth, we'd love to hear from you.