Federal Field Marketing Manager - Americas

Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences
Drive full-funnel campaigns spanning digital, events, ABM, and partner marketing
Collaborate with federal partners and distributors on joint go-to-market initiatives
Partner with Product Marketing on federal-specific messaging and content
Leverage AI for campaign planning, content creation, reporting, and optimization
Measure pipeline performance and optimize programs using data
Serve as the primary marketing partner to the federal sales organization
Align marketing programs with sales priorities, target accounts, and pipeline goals
Use data and AI-driven insights to identify opportunities and communicate business impact
Plan and execute federal events, executive briefings, webinars, and trade shows
Own Cohesity's presence at key federal industry events and recommend new opportunities
Requirements 7+ years of B2B marketing experience
4+ years supporting U.S. Federal or Public Sector technology sales
Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets
Strong understanding of the federal buying cycle, procurement landscape, and mission priorities
Experience executing field marketing programs, ABM, partner marketing, and events
Strong collaboration, project management, and analytical skills
Experience with Salesforce, marketing automation platforms, and pipeline reporting
Comfortable using AI tools for productivity, campaign execution, analysis, and decision-making
Experience in cybersecurity, cloud, data protection, or enterprise infrastructure preferred
Existing network across the federal IT ecosystem preferred
Knowledge of federal compliance frameworks and reseller/distribution landscape preferred
Experience adopting AI-enabled marketing tools or workflow automation preferred
Active or ability to obtain a federal security clearance preferred
Comfortable traveling up to 30% for customer and partner engagements
Legal right to work in the job location
Core Competencies Demonstrates extensive experience in B2B marketing with a focus on federal markets, leveraging AI for campaign optimization and data-driven decision-making. Proven ability to execute integrated marketing plans and collaborate effectively with federal partners to drive pipeline performance.
Highest-signal resume keywords B2B Marketing Experience
Federal Market Expertise
AI-Driven Campaign Optimization
Salesforce Proficiency
Event Planning and Execution
ATS Optimization Keywords Hard Skills Integrated Marketing Plans
Pipeline Performance Measurement
Field Marketing Programs
Account-Based Marketing (ABM)
Partner Marketing
Data Analysis
Campaign Execution
Federal Buying Cycle Knowledge
Cybersecurity Experience
Cloud Infrastructure Knowledge
Soft Skills Collaboration
Project Management
Analytical Skills
Certifications & Qualifications Federal Security Clearance (Active or Ability to Obtain)
Industry Keywords DoD
Civilian
Intelligence Community (IC)
Federal Sector
Data Protection
Enterprise Infrastructure
Compliance Frameworks
Reseller Landscape
Tools & Technologies Salesforce
Marketing Automation Platforms
AI Tools

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