Associate Marketing Director

Job Weighting% - Main Responsibilities
40% - Brand/portfolio strategy and marketing plan validation
Four Main Responsibilities :
40% - Brand/portfolio strategy and marketing plan validation
20% - Cross function communication
20% - Cross brands synergyize and budget optimization
20% - Team coaching / development
Major Responsibilities/Activities :
Responsible for brand strategy, portfolio management and brand building
Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending.
Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth.
Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs.
Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities.
Coach and develop brand owners to work independently on marketing plan development and execution
REQUIREMENTS :
Industry experiences :
10+ FMCG/OTC/Nutrition industry experience is needed
Experience in consulting agency or creative agency is a plus
Position experiences :
With at least 8 years proven brand activiation experience
Experience of launching new brand is preferred
Has solid team management experience
Language Skills：
Excellent command of spoken and written of Chinese and English
Computer Skills :
Familiar usage of Microsoft Office Software;
Mobility :
~ 20% of time will be on business trip
Certificate Required :
Not specially required; MBA/EMBA is an advantage
Other Special requirement :
Postivie thinker
Think out of box attitude
Result driven with execution understanding;
Quicker learner and adaptor in working in a volatile and fast changing environment
Team coach skill
Good communication skill

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