Senior CRM Marketing Lead: Lifecycle & AI Personalization

Aristocrat Interactive is seeking a Senior Manager of CRM Marketing in Austin, TX, to lead data-driven strategies that boost player retention, acquisition, and lifetime value. You will design the customer journey with segmentation, personalized promotions, and real-time campaigns, collaborating with Product, Analytics, and Technology teams to optimize conversions while ensuring regulatory compliance.
You will manage a team of CRM and marketing specialists, drive A/B testing and multivariate

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