Social Media Coordinator

Well Go USA Entertainment is an Oscar®-nominated theatrical and home entertainment distribution label bringing action, genre, and independent films to audiences across North America. The company distributes its titles theatrically, on demand, on physical media (DVD/Blu-ray), on television, and on mobile and connected devices, and operates Hi-YAH!, its dedicated martial arts and action streaming channel. Fans can stay up to date on new releases, promotions, and company news through Well Go USA's "Well Go Warrior" fan program.

Role Description
Well Go USA Entertainment is looking for an entry-level Social Media Coordinator to join our team and help grow Hi-YAH!, our streaming channel dedicated to martial arts and Asian action cinema. Hi-YAH! features Hi-YAH! Originals, acquired titles, and fan-favorite classics, and is a key part of Well Go USA's direct-to-fan and digital growth strategy.

This is a great opportunity for a recent graduate or early-career marketer who wants hands-on experience across social media, digital advertising, email marketing, and YouTube channel management — all in a fast-moving entertainment brand built around a passionate fan community.

What You'll Do

Participate in the weekly coordination call with the vendor.

Review, approve, and schedule all vendor-provided social media assets before publication.

Coordinate campaign timing and messaging to ensure alignment across all platforms.

Content Planning & Publishing

Create and maintain the Hi-YAH! content calendar.

Schedule all social media assets (graphics, videos, captions, and promotional materials) across all social platforms.

Ensure posts are published on schedule with engaging, platform-specific copy.

Schedule and publish trailers, clips, and promotional content for Hi-YAH! Originals and acquisitions.

Digital Media Marketing & Advertising

Assist in planning, executing, and optimizing digital marketing campaigns to increase subscriptions, engagement, and brand awareness.

Coordinate with internal and external partners on paid media campaigns across Google, YouTube, Meta, Connected TV (CTV), Amazon Ads, and other digital advertising platforms.

Work with the Google team on Performance Max (PMAX), YouTube advertising, audience targeting, and campaign execution.

Monitor advertising performance, analyze campaign metrics, and provide recommendations to improve reach, engagement, conversions, and return on ad spend (ROAS).

Coordinate creative asset delivery and ensure advertising materials meet platform specifications and campaign deadlines.

Stay current on digital marketing trends, platform updates, and emerging advertising opportunities.

Email Marketing

Develop and execute email marketing campaigns to promote new releases, Hi-YAH! Originals, programming updates, and special promotions.

Build, schedule, and deploy email campaigns using the company's email marketing platform.

Write compelling subject lines and email copy while coordinating creative assets.

Segment audiences and maintain email lists to improve targeting and engagement.

Monitor key email performance metrics, including open rates, click-through rates, conversions, and unsubscribes, and recommend optimizations.

Coordinate email campaign timing with social media, paid advertising, and overall marketing initiatives.

Fan Engagement

Monitor Hi-YAH!'s social media channels and actively engage with fans.

Respond to comments, questions, and direct messages in a timely and professional manner.

Foster community engagement and identify opportunities to increase audience interaction.

Content Development

Collaborate with the marketing team to brainstorm Dojo content and other original programming.

Develop ideas for social-first content, promotional campaigns, and audience engagement initiatives.

Identify trending topics and opportunities to increase organic reach.

YouTube Management

Manage the Hi-YAH! YouTube channel and publishing schedule.

Optimize videos for search (SEO), discoverability, and audience retention.

Ensure videos, playlists, thumbnails, descriptions, and metadata follow YouTube best practices.

Develop concepts for long-form YouTube programming and recurring series.

Support paid promotion and boosting of video content to maximize views and subscriber growth.

Monitor YouTube analytics and recommend strategies to improve watch time, engagement, and channel performance.

What We're Looking For

Bachelor's degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience.

Entry-level role — less than 1 year of professional experience is expected. Recent graduates and candidates with relevant internship, coursework, or personal-project experience in social media or digital marketing are encouraged to apply.

Exposure to social media scheduling and publishing tools and platform-native analytics (Instagram, Facebook, TikTok, X, YouTube), whether through an internship, coursework, campus organization, or personal content creation.

Interest in paid digital advertising platforms — Google Ads/Performance Max, YouTube Ads, Meta Ads Manager, Amazon Ads, or CTV — and a willingness to learn campaign reporting and optimization on the job.

Basic familiarity with email service providers (e.g., Mailchimp, Campaign Monitor, or similar) is a plus; training will be provided.

Interest in YouTube channel management and SEO fundamentals, including metadata, thumbnails, and playlist strategy.

Excellent written communication skills with a knack for platform-specific, on-brand copy.

Strong organizational skills and the ability to help manage a content calendar across multiple platforms and vendors simultaneously.

A genuine interest in martial arts and Asian action cinema, and familiarity with fan communities in this space, is a strong plus.

Compensation:
$42,000–$48,000 annually, commensurate with experience

Benefits:
Medical, Dental, Vision, Life, AD&D, and 401(k)

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