Creative Strategist Consultant

About the Role
411 Locals is looking for a Creative Strategist who understands how to turn simple ideas into high-converting ads that drive real leads for small businesses.

This is not a "brand creative" role.

We're looking for someone who can create scrappy, effective, conversion-focused ad creatives - especially video - designed to generate calls, form fills, and book jobs for local service businesses like roofers, plumbers, HVAC, and electricians.

Our clients operate on tight budgets, so your work must maximize performance, reduce CPL, and make every dollar count.

What You'll Do

Develop creative strategies for paid social campaigns (Meta, TikTok, YouTube) focused on lead generation

Write high-converting scripts, hooks, and ad copy that speak directly to home service customers

Create and iterate on video ad concepts (problem - solution - trust - call-to-action)

Build and manage creative testing frameworks (A/B testing, hooks, angles, formats)

Analyze performance metrics (CTR, CPL, conversion rate) and optimize creatives accordingly

Work with editors and UGC creators to produce creatives at scale

Use AI and automation tools (ChatGPT, creative generation tools, editing tools) to increase output and speed

Adapt winning DTC-style creatives into local service, high-intent ads

Collaborate closely with the PPC team to align creative with campaign performance

What We're Looking For

2-5+ years in performance marketing / creative strategy / paid social

Proven experience creating ads that convert (not just look good)

Strong understanding of:

Direct-response marketing

Hook development (first 3 seconds)

UGC and low-fi video ads

Experience working with:

Meta Ads / TikTok Ads

Lead generation funnels

Ability to produce and iterate creatives quickly and consistently

Strong copywriting and storytelling skills

Comfortable working with small budgets and performance constraints

Hands-on with tools like:

Adobe Suite / CapCut / Canva

AI tools (ChatGPT, etc.)

This Role Is NOT For You If:

You focus mainly on branding or awareness campaigns

You prefer high-budget campaigns with large production teams

You are a full-time freelancer or influencer not interested in joining a team

You don't enjoy testing, iterating, and optimizing based on data

What Success Looks Like

You consistently create ads that generate leads at a lower CPL

Your creatives help turn views into real customers

You can produce multiple winning angles quickly

You bring a testing mindset and continuously improve performance

Why Join 411 Locals

Work in a performance-driven environment where your ideas directly impact results

Be part of a collaborative agency team, not working in isolation

Gain exposure to multiple industries and campaigns

Opportunity to grow into a senior creative or strategic role

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