- Own the full sales process from initial inquiry through move-in.
- Meet and exceed occupancy and revenue goals through consistent and strategic sales execution.
- Conduct engaging community tours and personalized consultations with prospective residents and their families.
- Develop a thorough understanding of each prospect's needs, preferences, and circumstances.
- Build trust with prospective residents and families and recommend the lifestyle and services that best meet their needs.
- Create a welcoming and personalized sales experience that converts prospects into residents.
- Maintain a strong focus on lead generation, follow-up, conversion, and occupancy.
Sales & Occupancy
- Own the full sales process from initial inquiry through move-in.
- Meet and exceed occupancy and revenue goals through consistent and strategic sales execution.
- Conduct engaging community tours and personalized consultations with prospective residents and their families.
- Develop a thorough understanding of each prospect's needs, preferences, and circumstances.
- Build trust with prospective residents and families and recommend the lifestyle and services that best meet their needs.
- Create a welcoming and personalized sales experience that converts prospects into residents.
- Maintain a strong focus on lead generation, follow-up, conversion, and occupancy.
Business Development & Referral Relationships
- Develop and maintain strong referral relationships with healthcare professionals, senior service organizations, financial planners, real estate professionals, and other community partners.
- Conduct regular outreach and business development visits throughout the local market.
- Identify new referral sources and opportunities to generate qualified leads.
- Represent the community at networking events, community presentations, industry functions, and other local events.
- Build a strong professional network and become a trusted ambassador for the community.
- Maintain consistent communication with referral partners and cultivate long-term relationships.
Lead Management & CRM
- Manage the sales pipeline through the community's CRM system.
- Ensure all leads and prospect information are entered accurately and kept current.
- Provide timely and consistent follow-up with prospects and families.
- Monitor sales activity, pipeline performance, conversion rates, and other key sales metrics.
- Identify opportunities to improve lead conversion and overall sales performance.
- Develop and execute follow-up strategies that keep prospects engaged throughout their decision-making process.
Marketing & Community Outreach
- Plan and host marketing events, educational seminars, open houses, referral appreciation events, and other community activities.
- Partner with the marketing team to develop campaigns designed to increase awareness and generate qualified leads.
- Provide input regarding marketing materials, digital content, and community messaging.
- Participate in community outreach and networking activities that increase visibility within the local market.
- Help position the community as a preferred Independent Living option for older adults and their families.
Customer Experience
- Respond promptly and professionally to all inquiries.
- Provide knowledgeable and accurate information regarding pricing, services, amenities, and lifestyle options.
- Deliver personalized consultations based on each prospect's individual needs.
- Guide prospective residents and their families through the decision-making process with professionalism, empathy, and confidence.
- Ensure every interaction reflects a commitment to hospitality, compassion, and exceptional service.
- Maintain a high level of professionalism throughout the entire sales process.
Qualifications
- Proven success in consultative sales, preferably within an Independent Living environment, with a demonstrated track record of meeting or exceeding sales goals.
- Strong relationship-building and networking skills.
- Excellent verbal, written, communication, and presentation skills.
- Strong business development and lead-generation abilities.
- Highly organized with the ability to manage multiple prospects, priorities, and deadlines.
- Self-motivated and comfortable working in a fast-paced, goal-oriented environment.
- Ability to work independently while collaborating effectively with the broader community and marketing team.
- Experience using CRM platforms and Microsoft Office.
- Genuine passion for serving older adults and their families.
Preferred Qualifications
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
- Five or more years of successful sales experience.
- Experience in senior living, hospitality, healthcare, real estate, or another relationship-based sales environment.
- Experience selling a high-consideration product or service.
- Experience developing professional referral networks and community partnerships.
- Experience with Yardi CRM or a similar sales management platform is a plus.