Lifecycle Marketing Manager

Lifecycle Marketing Manager

Cognito Forms is looking for a Lifecycle Marketing Manager to own the customer journey from first touch to long-term retention. Reporting directly to our Chief Growth Officer, you'll design and execute full-funnel lifecycle programs — spanning acquisition, activation, engagement, and retention/expansion — that help users discover value in Cognito Forms quickly and stick around for the long haul.
What You Will Be Responsible For

Own and evolve lifecycle marketing strategy across the full funnel: acquisition nurture, trial/onboarding activation, engagement, retention, and expansion/upsell
Design, build, and optimize automated email and in-app messaging journeys that guide users toward key activation and retention milestones
Segment our user base by behavior, plan type, and lifecycle stage to deliver relevant, timely messaging at scale
Partner with Product, Sales, and Customer Success to identify lifecycle moments (trial start, key feature adoption, renewal, churn risk) and build programs around them
Continuously test and iterate on messaging, timing, channels, and triggers to improve conversion, activation, and retention rates
Define, track, and report on core lifecycle metrics (activation rate, trial-to-paid conversion, retention/churn, expansion revenue) and translate data into actionable recommendations
Maintain a testing roadmap and bring a strong experimentation mindset to everything you ship
Collaborate with content, design, and product marketing to ensure lifecycle messaging reflects brand voice and product positioning
What You Should Bring To The Table

3–5 years of experience in lifecycle, retention, CRM, or email marketing, ideally at a SaaS or product-led growth company
Proven track record designing and managing automated, multi-channel lifecycle campaigns (email, in-app, and beyond)
Strong analytical skills — comfortable pulling and interpreting data to guide strategy, not just report on results
Hands-on experience with marketing automation platforms and CRM tools
Experience with segmentation, A/B testing, and funnel/cohort analysis
Excellent written communication skills; you can write compelling lifecycle copy or brief others effectively
A self-starter mentality — comfortable owning a broad mandate and prioritizing independently in a remote environment
Bonus: experience in a PLG (product-led growth) or self-serve SaaS environment
What You Can Expect In Return

A competitive salary
Health insurance and other benefits
401k retirement plan with company match
Company-paid parental leave
Company-provided cell phone
Paid time off
A relaxed and flexible work environment
A great team to work with and learn from
Team outings and planned get-togethers
Interested in joining our growing team?
Apply Now!