Content Marketing Lead

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US
Reporting to: Director Integrated Marketing
Zaner-Bloser develops curriculum resources to teach foundational literacy and math skills to students in prekindergarten through sixth grade. Our resources help teachers engage and empower students and inspire more “aha” moments to harness the creative power of learning. As a member of the Highlights Family of Companies, we believe children are the most important people, so we strive to always do what’s right for children and to make a significant contribution to their education.
Essential Duties and Responsibilities: Generate new messaging and content to support all marketing efforts, including advertising, social media, brochures, flyers, samplers, websites, and other special projects
Exhibit superior writing, editing, and proofreading skills, including knowledge of grammar and conventions
Produce content in compliance with Zaner-Bloser marketing style and editorial guidelines
Display ability to balance multiple efforts while meeting deadlines and maintaining exceptional quality of work
Collaborate with the product/campaign marketing and product management teams to ensure that all content messaging aligns with and supports go-to-market strategy
Build proficient knowledge of our products and stay current on trends in education, marketing, and technology
Adapt content according to different channels/initiatives
Concept/generate value-added content to enrich customer-centric communications and promote in-bound marketing efforts
Become a Zaner-Bloser brand champion and support marketing efforts at the corporate level when needed
On your first day you’ll: Demonstrate your comfort working remotely and contributing via Teams/video
Display your openness to learning new processes
Express your willingness to collaborate with other members of the marketing team and across multiple departments
Exhibit your innate sense of curiosity and enthusiasm as you embrace the Zaner-Bloser mission and learn the Zaner-Bloser product lines and the education market
Within your first month, you’ll: Demonstrate growth in your product knowledge and familiarity with roles and responsibilities within the different working groups
Display your ability to absorb, process, and communicate information
Work independently to produce original pieces that include input from multiple stakeholders
Show your aptitude for working with integrated marketing, design, and project management to maximize efficacy and efficiency of projects
Within your first year you’ll: Demonstrate your ability to create new messaging for product brands and campaigns and inhabit the brand voice across channels
Exhibit your capacity to work on multiple campaigns simultaneously
Participate in campaign debriefs to assess performance, identify areas of success, and make adjustments for future efforts
Bring forward new and innovative ideas that improve ZB marketing impact
Apply your increased knowledge of our product and market to the development of tactical marketing plans
Supervisory Responsibilities: None
Education and Experience: B.A in Marketing, Writing, English, Journalism, or Advertising preferred
Minimum of 5-7 years’ experience on a corporate or commercial advertising/marketing team creating marketing materials across a variety of media including (but not limited to) print, e-mail, digital/web, paid and organic social, video
Excellent oral and written communication skills
Solid organizational skills and ability to meet deadlines
Exceptional attention to detail
Willingness to embrace brand and style guidelines
Team player with a customer-first mentality
Comfortable using approved AI tools responsibly to support content development, ideation, research, and efficiency, while exercising sound judgment and maintaining responsibility for the accuracy, quality, originality, confidentiality, and brand alignment of all final work.

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