Content Marketing Lead

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US

6 days ago Requisition ID: 1582

Reporting to: Director Integrated Marketing

Zaner-Bloser develops curriculum resources to teach foundational literacy and math skills to students in prekindergarten through sixth grade. Our resources help teachers engage and empower students and inspire more "aha" moments to harness the creative power of learning. As a member of the Highlights Family of Companies, we believe children are the most important people, so we strive to always do what’s right for children and to make a significant contribution to their education.

The Content Marketing Lead generates on-brand content that aligns with customer needs and buying cycles. The Lead will be responsible for writing a range of marketing deliverables that communicate the benefits of our programs, differentiate Zaner-Bloser from other educational providers, build brand equity, and support sales conversion. This member of the marketing team will create content across a variety of communication channels, including print, web/e-mail, and social. The Content Marketing Lead will report to the Integrated Marketing Director and will collaborate with colleagues within content marketing, the marketing team, and across multiple departments. Zaner-Bloser is headquartered in Grandview Heights, OH, but the position is remote.

Essential Duties and Responsibilities:

Generate new messaging and content to support all marketing efforts, including advertising, social media, brochures, flyers, samplers, websites, and other special projects

Exhibit superior writing, editing, and proofreading skills, including knowledge of grammar and conventions

Produce content in compliance with Zaner-Bloser marketing style and editorial guidelines

Display ability to balance multiple efforts while meeting deadlines and maintaining exceptional quality of work

Collaborate with the product/campaign marketing and product management teams to ensure that all content messaging aligns with and supports go-to-market strategy

Build proficient knowledge of our products and stay current on trends in education, marketing, and technology

Adapt content according to different channels/initiatives

Concept/generate value-added content to enrich customer‑centric communications and promote in‑bound marketing efforts

Become a Zaner-Bloser brand champion and support marketing efforts at the corporate level when needed

On your first day you’ll:

Demonstrate your comfort working remotely and contributing via Teams/video

Display your openness to learning new processes

Express your willingness to collaborate with other members of the marketing team and across multiple departments

Exhibit your innate sense of curiosity and enthusiasm as you embrace the Zaner-Bloser mission and learn the Zaner-Bloser product lines and the education market

Within your first month, you’ll:

Demonstrate growth in your product knowledge and familiarity with roles and responsibilities within the different working groups

Display your ability to absorb, process, and communicate information

Work independently to produce original pieces that include input from multiple stakeholders

Show your aptitude for working with integrated marketing, design, and project management to maximize efficacy and efficiency of projects

Within your first year you’ll:

Demonstrate your ability to create new messaging for product brands and campaigns and inhabit the brand voice across channels

Exhibit your capacity to work on multiple campaigns simultaneously

Participate in campaign debriefs to assess performance, identify areas of success, and make adjustments for future efforts

Bring forward new and innovative ideas that improve ZB marketing impact

Apply your increased knowledge of our product and market to the development of tactical marketing plans

Supervisory Responsibilities: None

Education and Experience:

B.A in Marketing, Writing, English, Journalism, or Advertising preferred

Minimum of 5-7 years’ experience on a corporate or commercial advertising/marketing team creating marketing materials across a variety of media including (but not limited to) print, e-mail, digital/web, paid and organic social, video

Excellent oral and written communication skills

Solid organizational skills and ability to meet deadlines

Exceptional attention to detail

Willingness to embrace brand and style guidelines

Team player with a customer-first mentality

Comfortable using approved AI tools responsibly to support content development, ideation, research, and efficiency, while exercising sound judgment and maintaining responsibility for the accuracy, quality, originality, confidentiality, and brand alignment of all final work.

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