Performance Marketing & Growth Manager

Performance Marketing & Growth Manager
Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: MiftahPath

Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management.

Key Performance Indicators

Increase qualified leads for services

Grow training program enrollments

Improve conversion rate from leads

Strengthen brand positioning and awareness

Optimize campaigns using performance insights

Qualifications

Experience in marketing for services and/or training

Proven track record of lead generation and enrollment growth

Strong understanding of B2B marketing funnels

Ability to manage campaigns across channels

Bachelor’s degree in marketing or related field

Required Qualifications

Marketing automation tools

CRM systems (e.g., Salesforce)

Email marketing and segmentation

Google Analytics and reporting

Content marketing and SEO basics

Strategic thinking

Customer-centric messaging

Collaboration with sales and trainers

Project management

Analytical decision-making

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