Sr. Site Marketing Manager

This role is about building demand from the ground upembedding Sports Basement into a new community through partnerships, events, and local storytelling that drive real traffic, real loyalty, and real impact. You'll take what's worked across the Bay Area and Southern California and adapt it thoughtfully to a brand-new market. If you're equal parts community builder, event operator, and strategic marketer, this role has your name on it.

The Senior Marketer owns community-based marketing for the West Los Angeles region and plays a key role in shaping Sports Basement's regional marketing strategy as we expand. You'll work closely with the Sr. Director of Marketing and the Store GM to drive in-store traffic, partnerships, and brand presence locally and beyond. This is a hands-on, high-visibility role with real ownership and room to build.

What You'll Do

Drive in-store traffic through community outreach, partnerships, and field marketing

Leverage AI tools to research, identify, and proactively engage potential community, nonprofit, school, club, corporate, and tourism partners expanding Sports Basement's reach and uncovering high-impact opportunities at scale

Identify, develop, and manage regional partnerships with schools, nonprofits, clubs, leagues, and corporate partners

Own large-scale regional events with company-wide impact

Develop and host high-quality in-store events that showcase Sports Basement as "so much more than retail"

Extend and refine Sports Basement's Basementeer loyalty and community giving program at a regional level

Supervise and mentor Marketers or Assistant Marketers within your region

Represent Sports Basement at community events and continuously seek new growth opportunities

Contribute engaging content for local and regional social media

Support marketing efforts that attract tourists and destination shoppers

Balance creativity with business discipline tracking ROI, impact, and learnings

What Success Looks Like

Strong, sustainable partnerships that drive measurable traffic

Well-executed events that feel authentic, energetic, and on-brand

A visible, respected Sports Basement presence in the West Los Angeles community

Programs that scale beyond one store and influence the broader company

Who You Are

A proven relationship-builder who opens doors and creates win-win partnerships

Strategic and analytical, with experience developing high-ROI programs

An excellent communicator written, verbal, and in person

A confident event leader with strong logistics and execution skills

Warm, genuine, professional, and fun you embody the Sports Basement brand

A natural mentor and leader

Detail-oriented, organized, and comfortable juggling multiple priorities

Passionate about outdoor recreation, wellness, and community

Requirements

Strong time management and organizational skills

Self-starter with high ownership and follow-through

Comfortable working on the sales floor and in the field

Flexibility to work weekends, holidays, and the busy winter season (Thanksgivingmid-January)

Solid analytical skills and understanding of retail financial metrics

Proficiency in Google Workspace and CRM tools

Access to a car

Joyful, engaging energy (yesthis matters here)

About Sports Basement

Since 1998, Sports Basement has been more than a sporting goods store we’re a community hub offering the best brands at Basement prices, with giving back baked into our DNA. What started as a weekend-only shop in a San Francisco warehouse has grown into multiple fully stocked Bay Area locations, several newly opened Southern California stores, in‑house snow and bike shops, a thriving rentals program, and a robust ecommerce website at sportsbasement.com. We’ve come a long way, and we couldn’t be prouder of the company we’ve become.

Our Mission

We’re here to help our communities shine a little brighter, live a little greener, and make the outdoors more fun and accessible for everyone. Because your gear is more than just stuff, and we’re more than just a store.

Our Core Values

A lot of companies say they care about customers, community, and the environment. We do toobut what sets us apart is how we actually live those values every day. A few principles that guide us:

Economical vs. Extravagant

Proximity vs Productivity

O.K. is not O.K.

Creativity before efficiency

Autonomy before rules

YES! vs. NO

Safety before speed

Sports Basement offers competitive wages with real opportunities for advancement. Starting pay varies by location and experience but the perks go well beyond the paycheck:

Full health, dental, and vision coverage (full-time staff)

Profit-sharing bonus pool

40% off our already low prices for life (after 2,000 hours worked)

A fully stocked kitchen with free breakfast, lunch, and/or dinner

A free flight for every year-equivalent of hours worked

Free skiing, camping, and biking trips through our Out of the Basement program

Free use of rental gear

40% reimbursement on out-of-pocket costs for individual sports activities

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