Brand + Marketing Design Lead

Brand Identity

Define the new venture's visual identity — logo, color, type, imagery, tone — from a blank page
Translate the company's positioning and category point of view into something that looks and feels credible to enterprise buyers
Produce brand guidelines a small, non-design team can apply consistently without you in the room
Website & Digital Presence

Design a marketing website that carries the brand identity and communicates a genuinely new category clearly to a skeptical audience
Structure the site's narrative and information architecture in partnership with the founder
Marketing Collateral

Design templates for decks, one-pagers, and campaign assets that the marketing execution team can produce from independently
Set visual standards for ongoing content and campaign work
Collaboration

Work directly with the founder on narrative, positioning, and messaging as it evolves
Hand off production-ready systems and assets to the marketing execution team, who owns day-to-day site and campaign production
How You'll Show Up

Comfortable defining an identity with no existing brand equity to build from
Translate abstract strategic positioning into concrete visual language
Communicate design rationale clearly to a non-designer founder and a small execution team
Deliver systems, not just artifacts — someone else needs to run with this after you
Experience Required

Strong brand identity and creative direction experience, ideally including work for B2B or enterprise-facing brands
Website design experience, from identity through to a build-ready site design
Comfortable working from strategic positioning input rather than a fixed creative brief
High proficiency in standard design tooling (Figma, Adobe Creative Cloud)
Experience producing systems and templates a small, non-design team can operate independently — not just one-off creative
What Success Looks Like

The new venture has a coherent visual identity that reads as credible to enterprise buyers, not like an unfunded startup
The website communicates a new category clearly to people encountering it cold
The marketing execution team can produce on-brand assets independently using what you built
The identity holds up as the venture's own audience and use cases become clearer
Initial Term and Rate

Initial term: Contract engagement (duration and hours scoped during the interview process); front-loaded now to establish identity and launch the site, lighter-touch maintenance after
Rate: Competitive, commensurate with experience; discussed early in the process
Block+Tackle is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.