Director of Marketing and Communications

Director Of Marketing And CommunicationsAt GWC, we believe solving the global water crisis starts with people. We equip and connect the professionals, organizations, and leaders working every day to keep safe water flowing in communities around the world.GWC's work environment is fast-paced, dynamic, and highly collaborative. Candidates should be comfortable working in an early-stage environment, balancing flexibility, structure, and procedure.GWC's core values are love, excellence, and integrity. There is an expectation that this is modeled across each and every interaction and relationship.GWC seeks a Director of Marketing and Communications to develop communications and marketing strategies across multiple audiences. This role tailors outreach initiatives to build new relationships and strategically deepen engagement with those already involved with GWC. Reporting to the Sr Director of External Relationships, this role creates a segmented, data-informed marketing strategy along with supporting systems that elevate GWC's brand and advance fundraising and program goals across diverse audiences.The Director will build the strategy, systems, and measurements for marketing that are required for GWC to scale. The Director will translate programmatic activities, stories, and narratives into engaging multi-channel campaigns. This role will produce high-impact collateral for both digital and print use, ensure brand consistency across the organization, and turn the marketing and communication strategy into action. An ideal candidate brings expertise in copywriting, marketing strategy and techniques, and building out organization-wide communications strategy.The candidate will also bring proficiency in visual storytelling (short-form video, photography, graphics), design tools (e.g., Canva, Illustrator, etc.), marketing automation/email platforms (e.g., Constant Contact), donor form optimizations, Google Ads/Grants, social ads, Asana, and Salesforce.GWC was founded on Biblical principles, and the work environment is fast-paced, dynamic, and flexible. Candidates should be comfortable working in a start-up, faith-based environment, balancing the need for flexibility, structure, and procedure.Some domestic travel is required, and international travel may be necessary, along with occasional evening and weekend work to build relationships and engage the organization's key audiences.Key ResponsibilitiesModel the GWC's core values of love, excellence, and integrity to colleagues, partners, prospects, vendors, and the publicRepresent GWC's brand to external audiences, including potential funders, partners, subject matter experts, training partners, and clientsMarketing & Communications StrategyDevelop and lead annual marketing and communications strategy across key audiences (donors, partners, funders, and broader visibility)Develop and manage the editorial calendar that aligns program and fundraising communicationsDevelop strategies to engage and target various audiences, including donors, programmatic partners, peer organizations, subject matter experts, and course alumniSupport the organization-wide relationship management initiativesTeam And Resource ManagementManage the marketing and communications budget and external vendors to ensure efficient, high-impact executionProvide leadership, direction, and prioritization to staff, contractors, or consultants supporting marketing and communicationsSurface gaps and needs, making recommendations to leadership to meet the needs and support the growth and sustainability of the annual marketing and communications plan.Individual Donor EngagementSupport GWC'S fundraising goals through donor communications, stewardship materials, proposal support, and recurring donor engagement initiativesCollaborate with the Advancement & Engagement (A&E) team on content creation, design, and distribution of campaigns within the annual giving plan, donor stewardship, and other fundraising communicationsSupport new donor acquisition activities through optimization of ad campaigns, email look-alike targeting, and tailored email journeysContent Development & Brand ManagementDevelop marketing collateral, including slide decks, handouts, graphics, and donor recognition materials that reflect GWC's brand and messagingEnsure all published materials and external communications meet the high-quality standards and align with brand guidelinesIn collaboration with the entire GWC team, write and develop content to support the monthly newsletter, donor email campaigns, online and print materials, annual and impact reports, and case studiesManage public relations planning and amplification to support brand relevance and fundraisingDigital Marketing & Social MediaDevelop and implement digital marketing initiatives, including social media strategy, Google Ad grants, paid media campaigns, and analyticsManage social media platforms including Linked In, Facebook, and Instagram.Adapt programmatic narratives and materials into compelling written, photographic, and short-form video content tailored to each channelWrite and implement website content updates and manage website vendor relationshipsData Analysis & Performance TrackingEstablish clear performance measurement system that includes including KPIs and related dashboardsTrack communications performance in Salesforce and other analytics tools; report on impact and use data insights to inform future strategiesLead audience segmentation for email lists and optimize engagement through targeted campaignsQualificationsAlignment with GWC's core values and commitment to eradicating water povertyBachelor's degree required5+ years of experience in marketing, communications, or public relationsDemonstrated experience creating and executing communication & marketing strategy at organizations; non-profit experience a plusGlobal organization experience strongly preferredProficiency in design and digital tools including Canva, Adobe Illustrator, Microsoft Office Suite, email marketing platforms (e.g., Constant Contact), video editing software, and major social media platformsHigh-level proficiency with Microsoft Office, including Word and ExcelExperience with Salesforce or willingness to learn CRM systems for data-driven marketing and reportingExperience with project management tools like Asana for team collaboration and reportingExceptional time and project management skills with the ability to manage multiple deadlines with strong attention to detailAbility to connect and build trusting relationships with colleagues and external stakeholdersStrong interpersonal, written, and verbal communication skillsAbility to synthesize complex programmatic information into clear, compelling narrativesLegal authorization to work in the United States without sponsorship requiredReliable home internet bandwidth to support video conferencing and job-related responsibilitiesCore Competencies:Adaptability and flexibility in dynamic environmentsRelational and curiousStrategic leadershipBrand buildingProject managementData-informed judgmentHigh attention to detailCross-functional collaborationStrategic and professional communicationPhysical Demands:Ability to safely lift a minimum of 35 poundsAbility to sit for extended periods and perform physical movements including standing, walking, typing, carrying, kneeling, bending, and navigating stairsAbility to work primarily indoors with occasional outdoor work in varying weather conditionsAbility to work outside standard business hours as needed, including occasional evening and weekend work to build relationshipsDomestic travel required; international travel may be necessaryWhy Join Us:Make a tangible impact on the lives of 2.2 billion living without access to safely managed waterCollaborate with a passionate and competent team of professionalsOpportunity to shape and influence our company's core strategy and future directionCompetitive salary and benefits package, including health insurance, retirement plans, and PTO (Paid Time Off)Interested applicants should complete the application found on the GWC website: www.globalwatercenter.org