Jobtailor is hiring: Senior Social Media Buyer in Springfield

Develop and implement media buying strategies aligned with the company's GTM strategy, focusing primarily on Meta and TikTok

Manage and allocate budgets across platforms to meet campaign objectives

Ensure complete and timely delivery of campaign budgets and units according to client agreements and campaign plans

Monitor and manage financial margins and implement strategies to maximize profitability

Assist account management with campaign data analysis, reporting, and development of client-facing performance narratives

Collaborate with account management teams on RFPs, campaign briefs, planning, and pricing strategies

Coordinate with international teams to align processes and meet client expectations

Use advanced platform management technologies and AI tools such as Pixis for experimentation and cross-platform optimization

Assist in hiring through interviews and candidate selection

Develop and execute training programs for new hires

Perform other duties as assigned

Requirements

At least 5 years of experience in digital marketing, including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution

Possession of AdWords, YouTube, and/or Facebook certifications will be considered a significant advantage

Thorough understanding of the digital advertising space, marketplace trends, third-party research partners, Data Management Platforms (DMPs), and relevant studies

Strong aptitude for data and analytics with a keen eye for extracting meaningful insights from complex data sets

Demonstrated initiative and proactive approach to testing innovative buying techniques and exploring new opportunities in digital advertising

Ability to manage and prioritize multiple campaigns across various U.S. time zones, platforms, and ad formats efficiently

Advanced knowledge of Excel, including calculations, pivot tables, and graph creation

Strong interpersonal skills for effective communication in-person, on the phone, and via virtual platforms

Proactive issue identification and effective problem-solving skills

Creative thinker with a solution-oriented approach and ability to leverage resources effectively

Self-directed professional who comprehends client needs and operates with urgency, focus, and discipline

Highly organized and detail-oriented, capable of managing complex projects

Ability to collaborate effectively within a team environment and work independently with minimal supervision

Highest levels of professionalism, integrity, and ethical standards

BA/BS degree in Marketing, Business Administration, or a related field required

May involve occasional travel for in-person collaboration, meetings, trainings, etc.

Core Competencies
Expertise in developing and implementing media buying strategies across platforms like Meta and TikTok, with a strong focus on data analysis and campaign performance optimization. Proficient in budget management, team collaboration, and training program development to enhance operational efficiency.

Highest-signal resume keywords

Digital Marketing Experience

Media Buying Strategy Development

Data Analysis and Insights Extraction

Advanced Excel Proficiency

AdWords and Facebook Certifications

Hard Skills

Digital Marketing

Media Buying

Campaign Management

Data Analysis

Budget Management

Excel Proficiency

Programmatic Buying

SEO

SEM

Performance Reporting

Soft Skills

Interpersonal Skills

Problem-Solving

Creative Thinking

Organizational Skills

Team Collaboration

Certifications & Qualifications

AdWords Certification

YouTube Certification

Facebook Certification

Industry Keywords

Digital Advertising

Marketplace Trends

Client Management

RFPs

Campaign Briefs

Tools & Technologies

Pixis

Data Management Platforms

AI Tools

Campaign Management Software

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