Media Planning Manager

Lead media strategy and planning across US and Canadian markets

Develop and rationalize media plans across digital and traditional channels with media agency teams

Establish measurement KPIs and performance forecasts with the agency

Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements

Monitor campaign delivery and pacing to ensure media investments activate as intended

Serve as day-to-day contact for agency partners on campaign execution and status updates

Support campaign changes, adjustments, and optimization throughout the campaign lifecycle

Collect post-campaign results, key learnings, and optimization opportunities

Coordinate interactions between internal marketing teams and agency partners

Prepare materials for planning meetings, status calls, and campaign reviews; track action items

Communicate campaign updates, timelines, and performance results to stakeholders

Escalate risks, delays, or execution issues to leadership

Support collaboration with brand, creative, analytics, and finance teams

Lead preparation of Marketing Mix Modeling (MMM) data and data-cleaning processes

Lead global rollout of the planning tool, including feature development, adoption, governance, and best-practice usage

Report to the Global Head of Media, Content and Digital Transformation

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

6 years of experience in media planning, media buying, campaign management, or advertising

Understanding of US and Canadian media landscapes, trends, and audience diversity

Strong media agency experience and expertise in multi-channel campaign execution

Advertiser-side experience is a strong advantage

Advanced expertise in digital media strategies, media measurement, and data management

Strong analytical skills

Strong organizational and project management skills

Ability to manage multiple priorities simultaneously

Detail-oriented with strong follow-through and execution capabilities

Ability to analyze performance data and translate findings into actionable recommendations

Effective communication and stakeholder management skills

Strong Excel and PowerPoint skills

Experience in beauty, beverage, automotive, or other premium consumer industries is preferred

Not eligible for Visa Sponsorship

Core Competencies
Demonstrates expertise in media strategy and planning across digital and traditional channels, with a strong focus on campaign management, performance measurement, and stakeholder communication. Proficient in data management and analysis to optimize media investments and drive actionable insights.

Highest-signal resume keywords

Media Planning

Campaign Management

Digital Media Strategies

Analytical Skills

Project Management

Hard Skills

Media Buying

Media Measurement

Data Management

Marketing Mix Modeling

Campaign OptimizationKPI Establishment

Performance Analysis

Multi-Channel Campaign Execution

Creative Asset Delivery

Trafficking Requirements

Soft Skills

Effective Communication

Stakeholder Management

Organizational Skills

Detail-Oriented

Follow-Through

Industry Keywords

US Media Landscape

Canadian Media Landscape

Audience Diversity

Premium Consumer Industries

Advertising

Tools & Technologies

Excel

PowerPoint

Planning Tool

#J-18808-Ljbffr