Senior Marketing Manager

Salary Range: $115,000.00 To $130,000.00 Annually

Senior Marketing Manager
RPI Print is a leading provider of digital print services, powering creative solutions for high-quality brands, including Blurb.com. We specialize in bringing visual storytelling to life through print, serving a diverse range of customers from independent creators to small and medium-sized businesses (SMBs).

We are seeking an agile Sr. Marketing Manager with expertise across integrated marketing channels in a B2B environment. You have a stellar track record of developing, executing, and measuring compelling campaigns that acquire and retain customers, with a channel mix that ideally includes email.

Responsibilities
Integrated Marketing/GTM

Build comprehensive go-to-market strategies and integrated campaigns aligned with company priorities and revenue goals

Partner across marketing and product to build cross-channel plans for launches of physical and digital products

Analyze marketing program performance to surface actionable insights, optimize ROI, and prioritize a continuous testing agenda across channels

Stay informed of marketing trends, translating best practices and emerging tools into recommendations for how we acquire, nurture, and retain customers

Email/CRM

Drive email and SMS program strategy, including segmentation, lifecycle/triggered messaging, testing roadmap, list growth, and deliverability health

Manage the day-to-day agency relationship including workflows, timelines, SLAs, quality standards, and deliverables

Monitor campaign performance in real time; proactively flag revenue risk and lead rapid-response plan modifications to address shortfalls

Help shape promotional strategy and manage the ongoing promo calendar, including offer structure and discount cadence

Basic Qualifications

7+ years of marketing experience across email and/or other marketing channels, with B2B experience required

Bachelor's degree in Marketing, Business, or related field

Proven track record of building cross-functional marketing programs that meet or exceed performance targets, from concept to completion

Strong problem-solving skills, with experience using data, customer research, and testing to generate hypotheses, forecast outcomes, and drive continuous optimization

Deeply collaborative, with a track record of building consensus and strong relationships across cross-functional teams

Highly motivated with an entrepreneurial spirit and the ability to work independently in a fast-paced environment, managing multiple projects and prioritizing based on business impact

Preferred Qualifications

Working knowledge of marketing automation tools

Proficiency in BI/reporting tools and Excel

Our Core Values
At RPI, our values shape how we work, lead, and grow together.

Be Trustworthy - Act with integrity

Act with Ownership - Excellence beyond expectations

Deliver an Extraordinary Customer Experience - Exceed customer expectations

Be Adaptable - Focus on the Opportunity

Bias for Action - Take smart risks, learn from new mistakes

Embrace Sustainability - Create a sustainable future together

If you believe you’re a good fit for this role and share our passion for excellence, we’d love to hear from you!

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