Senior Manager Consumer Marketing - Social & Community

The Position Lead development and execution of consumer marketing strategies supporting obesity market development and launch of a new product.
Build community and social media strategies connecting target customers to obesity education, support, and engagement content across the journey (awareness/education through initiation and ongoing engagement).
Translate consumer/social listening/influencer/community insights into audience segmentation, messaging, content territories, and activation priorities.
Identify unmet needs, barriers, questions, and motivation points across digital and community touchpoints.
Lead social and community launch planning (channel strategy, content sequencing, engagement approach, execution milestones).
Develop and execute social-first campaigns and creator/influencer/community activation plans; ensure integration with broader consumer launch plan.
Identify and develop compliant, insight-driven partnerships (community, creators, influencers, advocacy, digital) supporting education, authentic storytelling, access navigation, behavior change, peer connection, or ongoing engagement.
Lead agency partners across social/community/influencer/creator/content/CRM/paid media/experiential activations; ensure compliant, insight-driven, social-first content.
Define KPIs; monitor performance via analytics and social/community listening; use data to optimize and improve impact.
Manage budgets/forecasts, approvals, and governance; ensure on-time, compliant delivery.
Qualifications Bachelor’s degree required; advanced degree preferred.
8+ years progressive consumer marketing/CRM/social-community marketing/account management and/or sales experience in pharmaceuticals (obesity experience preferred).
Experience with pharmaceutical/life-science brand marketing strategy and planning.
Experience designing/delivering field training programs; understanding of field force dynamics and incentive compensation planning.
Strong project management; prioritization and deadline management.
Strong collaboration/communication with cross-functional teams.
Expertise in regulatory guidelines for promotional materials and field engagement.
20–30% overnight travel required.
Benefits (as stated) Medical/dental/vision, life/disability insurance, 401(k), flexible spending accounts, employee assistance, tuition reimbursement, voluntary benefits; sick time, flex-able vacation, parental leave.

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