Media Planner

GLM Strategies is a media focused boutique agency located in the DC area.
SUMMARY: Plans and develops advertising media programs; and negotiates and purchases all media types.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Plans and develops advertising/media programs across multiple verticals
Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media.
Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
Helps to establish media goals, objectives, and strategies for advertising campaigns.
Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary.
Will be responsible for updating and maintaining client reporting
Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.
QUALIFICATIONS:
Bachelors Degree required.
1 – 2 years of Media or Media Planning/Buying experience required.
Digital (especially programmatic) and broadcast experience preferred
Paid Social and/or SEM experience is a PLUS
Strong mathematical abilities required in this position.
Presentation abilities required in this position.

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