Brand Manager

Brand Manager (Remote – Based in Lebanon)MADI International is looking for a dynamic and analytical Brand Manager to join our team remotely from Lebanon. This role is ideal for someone passionate about brand building, commercial growth, and strategic marketing—while working closely with leading beauty and lifestyle brands across the region.About the RoleAs a Brand Manager, you will oversee one or more brands within our portfolio, ensuring alignment with principal expectations and driving both commercial and marketing performance. You will act as the central link between suppliers, internal teams, and market stakeholders to achieve business objectives.Key Responsibilities1) Brand & Business OwnershipAct as the main point of contact for brand principals and ensure alignment on strategy, launches, and marketing directionDevelop annual brand plans, budgets, and activity calendars with suppliers and internal teamsManage brand P&L to ensure profitable growthOversee pricing strategy, assortment planning, and brand positioningConduct quarterly business reviews and present performance updates2) Commercial & Sales PerformanceMonitor sell-in/sell-out performance and ensure achievement of sales targetsCollaborate with the Commercial Executive on order cycles, stock health, and replenishmentIdentify growth opportunities by channel, SKU, or market segmentWork with Sales and Finance on profitability and forecasting3) Marketing & Campaign ExecutionPlan and manage local marketing campaigns in line with global brand guidelinesCoordinate with Corporate Marketing for creative, digital, PR, and retail activation supportReview and approve local adaptations of creative assetsEnsure timely execution and monitor ROI for all initiatives4) Cross-Functional CollaborationLiaise with Demand Planning, Sales, and Finance to align prioritiesWork with Events, Retail, and PR teams to ensure strong brand presenceProvide accurate reporting to the Head of Brand Management and principals5) Team LeadershipManage and guide Brand Executives in daily tasksDelegate effectively and maintain accountabilityFoster a culture of collaboration, agility, and ownershipRequirementsProven experience in brand management, marketing, or FMCG/beauty industryStrong analytical, commercial, and strategic thinking skillsExcellent communication and coordination abilitiesAbility to work remotely with cross-functional and multinational teamsHigh attention to detail, agility, and ownership mindsetProficiency in MS Office and familiarity with market/brand analysis tools