Marketing Communications Manager

About the Role
We are seeking a talented and versatile Marketing Communications Manager to join our team as a self‑directed contributor. This role is ideal for a creative and organized professional who thrives in a fast‑paced, collaborative environment and is passionate about the art, craft, and strategy of marketing.

The ideal candidate has a strong foundation in graphic design and copywriting, experience managing social media calendars, and the ability to coordinate marketing efforts across internal teams and external partners. You are resourceful, and excited to support the sales team with a proactive, “get‑it‑done” mindset.

Key Responsibilities
Graphic Design & Copywriting

Create visually compelling marketing materials using existing brand templates, including social media graphics, emails, brochures, presentations, and other collateral

Write engaging and persuasive copy across channels, including social media, email campaigns, website content, and promotional materials

Apply brand guidelines to develop new, non‑templated designs that align with BOYD’s visual identity and tone of voice

Social Media Management

Develop and maintain a content calendar across platforms (e.g., Instagram, LinkedIn, Facebook, X)

Schedule posts, monitor engagement, and analyze performance metrics to optimize campaigns

Stay current on trends and implement innovative strategies to increase brand visibility and engagement

Marketing Coordination

Collaborate with the sales team to create tailored marketing materials that support lead generation and client acquisition

Act as a liaison across go‑to‑market (GTM) teams to ensure alignment on messaging and objectives

Assist in organizing events, webinars, and trade shows as needed

Manage marketing administrative tasks, including budget tracking, invoice processing, and campaign documentation

Coordinate with external vendors (e.g., printers, agencies, photographers, contractors)

Prepare reports and performance updates for leadership

Content Research

Conduct in-depth research on topics related to BOYD’s products, industry, and brand perspective to maintain thought leadership

Translate research into compelling insights that inform content across marketing channels, including social media, blogs, and CEUs

Monitor industry trends and regulations to ensure messaging remains relevant, credible, and impactful

Qualifications
Required Skills & Experience

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field

5+ years of experience in a marketing role with responsibilities spanning graphic design, copywriting, and social media management

Proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Canva

Strong writing skills with the ability to tailor messaging to different audiences and formats

Preferred Skills & Experience

Familiarity with HubSpot CRM and Marketing Hub

Ability to work within established brand guidelines while producing creative content

Basic knowledge of Google Analytics and Google Search Console

Experience collaborating with cross‑functional teams

Experience hosting Zoom webinars

Soft Skills

Highly organized with strong time management skills and the ability to manage multiple projects simultaneously

Strong attention to detail and commitment to high‑quality work

Proactive problem solver who takes initiative and works both independently and collaboratively

Comfortable working in a small team environment where roles evolve and flexibility is required

What We Offer

Opportunities for collaboration and mentorship

A supportive and creative team environment

Equal Opportunity Statement
BOYD is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic. All employment decisions are based on merit and business needs.

#J-18808-Ljbffr