Director, Media Strategy

We’re supporting a modern, data-driven marketing organization that brings together strategists, researchers, creatives, and data scientists to build breakthrough media programs. This team sits at the intersection of science, storytelling, and performance , partnering with some of the most recognized brands across healthcare, tech, finance, entertainment, and consumer categories. They are growing and looking for a Director, Media Strategy to lead integrated media strategy for a high-profile pharmaceutical account spanning both direct-to-consumer (DTC) and healthcare professional (HCP) audiences. This is a senior strategic role — ideal for someone who knows how to translate business objectives into measurable cross-channel media plans, collaborate deeply with data & analytics, and own client relationships at the leadership level.

What You’ll Lead

Own and steer DTC and HCP media strategy for a major pharma brand

Partner closely with data scientists, media buyers, and client strategy leads

Develop full-funnel integrated plans across endemic healthcare, EHR, point-of-care, programmatic, OOH, and conference channels

Ensure regulatory alignment (MLR) and audience targeting compliance

Mentor and lead a collaborative media team

Manage vendor partners and agency relationships

Present insights, performance recommendations, and strategic direction to senior stakeholders

Who You Are

12+ years of integrated media planning experience, with significant experience with both DTC + HCP

Experience working in pharma / regulated healthcare environments

Comfortable leading both DTC & HCP planning approaches

Strong communicator who builds trust with senior-level client partners

Data-informed strategist who can translate insights into direction

A leader who develops people and drives clarity

Why This Role

Senior visibility + influence across brand and business decisions

Highly collaborative environment with deep analytical support

Opportunity to shape the future of healthcare media innovation

Location: Metro New York, NY (Hybrid) Compensation: $145K–$155K base + benefits + unlimited PTO

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.

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