Associate Director, Global Marketing

Role

Associate Director, Enterprise Brand Strategy within the Global Respiratory Business Unit, focusing on shaping HCP engagement strategies and scientific narratives for respiratory therapies.
Responsibilities

develop global HCP strategies, including customer segmentation, value propositions, and behavior change objectives
translate scientific evidence and clinical data into strategic messaging
collaborate with cross-functional teams (Medical Affairs, Clinical, Regulatory) on congress planning, advisory boards, and KOL engagement
monitor scientific and competitive landscapes to inform strategy
Requirements

Bachelor's degree (advanced business degree preferred)
6-8+ years in pharma/biotech
experience in global or local marketing, launch planning, or asset strategy
ability to synthesize clinical data into commercial insights
HighValue

respiratory therapeutic area, scientific-driven strategy, global and regional collaboration, 25% travel, hybrid work setup.
WorkSetup

hybrid, with international stakeholder interaction.

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