Marketing Director

Scenic Living Communities is a continuing care retirement community in Iowa Falls, Iowa. Scenic Living Communities offers several levels of living including independent living, assisted living, short-term rehab, and long-term care.

In addition to our commitment to provide quality care to our residents, we are also committed to providing a great work environment for our Team Members.

Benefits:
We value and are grateful for our Team Members. Below is a snapshot of our benefits to foster health and happiness for our team:

Health, Dental, & Vision Plans with company cost share for full-time employees

Employee Assistance Program (EAP)

401(k) with company match

PTO

Paid Holidays

Competitive Wages

Service Award Bonus

Role:
We are seeking a dedicated Director of Marketing to join our team! The Director of Marketing is responsible for planning, developing, implementing, and overseeing all marketing, sales, public relations, and community outreach activities for Scenic Living Communities. This position is responsible for promoting the organization’s services, enhancing the community’s reputation, increasing occupancy and census growth, and managing the inquiry and admissions process.

Responsibilities:

Responsible for lead management, maintain a lead database and records of contacts

Drive census growth through strategic marketing initiatives and business development activities

Responsible for tours in independent living and assisted living, and skilled nursing as needed; managing the inquiry process and ensure effective communication

Demonstrate the ability to close sales to successfully convert inquiries into admissions

Manage Scenic Living Communities' website, social media platforms and online presence

Plan and execute marketing campaigns and events designed to attract prospective residents and families

Build and maintain relationships with referral sources, healthcare providers, community organizations and business partners

Develop and manage marketing and promotional materials

Have a strong understanding of the local market for senior care options and maintain a competitive analysis

Promote Scenic Living Communities through networking events, community outreach and public relations activities

Qualifications:

Bachelors degree in marketing or related field

1-2 years of experience in marketing and knowledge of senior living services or healthcare preferred

Must possess a valid drivers license and have a good driving record

Skills and Abilities

Proficiency in social media, digital marketing and Microsoft Office applications

Strong verbal and written communication skills

Excellent interpersonal, networking and relationship building ability

Able to work independently while managing multiple priorities

Financial management and stewardship of resources.

We are an equal opportunity employer and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability of any other characteristic protected by law. Scenic Living Communities is proud to be a tobacco-free campus, including but not limited to electronic cigarettes. We follow CMS and CDC protocols and guidelines.

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