Mediabistro logo
job logo

Marketing Operations Manager

Gofractional · Brooklyn, NY, USA · Remote ·

Pay:
$75-$130/hr
Job type:
Temporary

Marketing Operations Manager (Contractor)
Location: US Remote

Employment Type: Contract

Department: Operations

About the Role
We're looking for a sharp marketing operations leader who is strategic and tactical. You'll be a trusted advisor to our go-to-market teams and help recommend and execute efficient and delightful customer experiences that increase our market presence and accelerate our pipeline. You'll help enable our business with key insights from how our customers engage with us and establish confidence in our data and processes that allow our GTM teams to serve our customers in the best way possible.

Note: This is a remote, 6 month Contractor role

What Success from This Role Looks Like

Significant reduction of friction in our customer buying/sales processes

Reliable ownership of campaign intake and execution process

Clarity and understanding of operational processes that bring alignment to sales, marketing and customer success teams

Confidence in the quality and accuracy of our data

Provide proactive guidance and strategic input to our sales and marketing partners

How You’ll Make an Impact

Develop and execute integrated digital journeys across priority segments in partnership with go-to-market teams (events, growth, sales)

Scale existing campaign execution processes and define new methods and tools to remove friction

Document operations processes and strategies, train cross-functional teams, and enable the adoption of optimized processes across the business

Manage marketing data, including advanced segmentation, routing and reporting. Continuously test, cleanse and optimize - build reliability and confidence in our data

Define and operate sophisticated engagement/lead lifecycle programs that serve the buyer journeys across multiple segments, including nurture and reactivation programs.

What Makes You a Good Fit

3-5 years of marketing operations experience

2 years of working experience with Marketo and Salesforce

Strong digital acumen and demonstrated understanding of customer intent journeys

Demonstrated approach to documentation and cross-functional adoption of operational processes

Strong knowledge of intent scoring and lead lifecycle operations, including nurture and trigger-based programs

Proficiency in data governance and data hygiene

Working knowledge of Google Analytics, Google Tag Manager

Working knowledge of Tableau or other BI tools

Advanced user of excel or google sheets

Self-motivated, resourceful and a bias towards action

Exceptional communication and cross-functional leadership skills

Bonus Points For

Marketo Certified

Salesforce Certified

Outreach Certified

JS/HTML/CSS editing

Compensation
This is a temporary independent contractor (1099) position with an initial contract duration of six (6) months, with the potential to extend or evolve based on business needs and mutual fit. The hourly rate range for this contract is $75.00–$130.00 per hour and will vary based on factors including skill level, relevant experience, proficiencies, transferable knowledge, and geographic location. This position is not eligible for company-sponsored benefits. As an independent contractor, the individual is solely responsible for maintaining any required liability insurance, other applicable insurance coverage, benefits, and for the payment of all applicable federal, state, and local taxes.

#J-18808-Ljbffr