Associate Brand Strategist, Barbie Franchise

Mattel, Inc. is seeking an Associate Manager of Brand Strategy & Marketing focused on the Barbie brand. You will define long-term brand equity, drive cross-category strategy, and lead day-to-day activations in partnership with cross-functional teams and external agencies.
You will accelerate brand awareness, plan moments, and execute integrated campaigns across digital, retail, social, and experiential channels to grow the Barbie franchise.

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