Senior Marketing Manager

Cape Cod, MA (Hybrid | 2 Days Onsite Per Week) | Snr Marketing Manager | Healthcare | SaaS
Role: Snr Marketing Manager
Location: Cape Cod, MA
A growing healthcare technology company is seeking a

Senior Marketing Manager

to lead and own its marketing function. This is a highly visible role for an experienced marketer who can balance strategic thinking with hands-on execution.

We're looking for someone who can determine not only

how marketing initiatives should be executed , but also

which initiatives should be prioritized to drive business growth . This role is ideal for a marketer who thrives in fast-moving environments, enjoys autonomy, and wants meaningful influence on company direction and results.

About the Role
As the Senior Marketing Manager, you will be responsible for developing and executing marketing programs that support awareness, market engagement, pipeline generation, and business growth. You will collaborate closely with leadership, sales, and external partners while serving as the primary owner of day-to-day marketing activities.

This is an opportunity to build, optimize, and scale marketing programs across multiple channels while helping shape overall marketing strategy.

Develop marketing plans aligned with company goals and growth initiatives

Help refine target audiences, market segments, and ideal customer profiles

Apply messaging consistently across digital channels, campaigns, content, and sales materials

Prioritize marketing investments and programs based on business objectives and expected impact

Identify opportunities, challenges, and areas for improvement across marketing efforts

Campaign Management & Execution

Lead integrated marketing campaigns across email, website, social media, content, webinars, and events

Own the marketing calendar, timelines, and execution plans

Coordinate internal stakeholders, external agencies, and freelance resources

Monitor campaign performance and optimize programs based on results

Content Marketing & Thought Leadership

Oversee development of content including case studies, blogs, sales collateral, webinars, website content, and thought leadership materials

Create, edit, and refine content when necessary

Repurpose content across channels to maximize reach and effectiveness

Support sales enablement initiatives through impactful marketing materials

Digital Marketing & Demand Generation

Manage website, email, social media, and digital marketing programs

Execute lead generation and nurturing campaigns

Drive awareness and engagement through targeted multi-channel initiatives

Analyze campaign performance and continuously improve results

Events & Webinars

Plan and manage webinar programs from promotion through follow-up

Evaluate and coordinate conference and event participation

Integrate events into broader marketing and demand generation efforts

Ensure post-event opportunities and content are effectively leveraged

Marketing Operations & Analytics

Partner with Revenue Operations and Sales teams to support marketing technology and campaign tracking

Utilize CRM and marketing automation platforms to measure performance

Develop reporting and insights to evaluate marketing impact

Use data to improve messaging, channel performance, and resource allocation

Qualifications

5-8+ years of progressive marketing experience

Experience in

healthcare, healthcare technology, or B2B SaaS

strongly preferred

Strong strategic planning and prioritization skills

Hands-on experience with campaign management, content marketing, digital marketing, webinars, and events

Familiarity with CRM and marketing automation platforms

Strong written communication, project management, and organizational skills

Ability to work independently and drive initiatives with minimal oversight

What You'll Find

Significant ownership and influence over marketing strategy and execution

Direct collaboration with company leadership

A highly visible role with meaningful impact on growth

A collaborative and entrepreneurial environment

Hybrid flexibility with two days per week onsite in Cape Cod

If you're a versatile marketer who enjoys building strategy, executing programs, and driving measurable business outcomes, we'd love to hear from you.

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