Social Media & Content Manager

The Social Media & Content Manager owns FTL UTD’s organic social presence across Instagram, TikTok, X (Twitter), Facebook, and YouTube – creating content that grows our fanbase, engages the South Florida community, and builds the most passionate supporter culture in the USL.

Responsibilities

Develop and execute the organic social media content calendar across all platforms

Create, shoot, and edit short-form video content daily (Reels, TikTok, YouTube Shorts)

Write compelling bilingual (English/Spanish) copy for all social posts

Cover live match days on-site for real-time social content

Engage with fans, supporters groups, and community accounts

Monitor trends and identify timely content opportunities

Collaborate with Video, Design, and PR teams on campaign-level content

Report weekly on organic reach, follower growth, and engagement metrics

Qualifications

2 years of social media management experience

Strong content creation skills: can shoot and edit vertical video independently

Native understanding of Instagram, TikTok, X, and YouTube algorithm dynamics

Bilingual (English/Spanish) strongly preferred

Preferred

Passion for soccer and familiarity with South Florida’s Latin sports culture

Experience growing an account from under 10K followers

Photography skills

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation
Salary range: $28,000 – $36,400, depending on experience. Eligible for performance bonus tied to audience growth, engagement, content performance, ticket sales, and achievement of key organizational marketing objectives.

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