Digital Marketing Manager Job in Atlanta, GA | Robert Half

Digital Marketing ManagerWe are looking for a Digital Marketing Manager to lead data-driven initiatives that strengthen brand visibility and customer engagement in Atlanta, Georgia. This role oversees multi-channel campaign strategy across email, paid media, and performance marketing while using analytics to guide decision-making. The ideal candidate brings a strong understanding of digital channels and a practical approach to optimizing results across the marketing funnel.Responsibilities:Develop and manage integrated digital marketing plans that support audience growth, lead generation, and brand awareness goals.Lead the execution of email marketing programs, including campaign planning, audience segmentation, testing, and performance review.Oversee paid media efforts across Google Ads and paid social platforms, adjusting budgets and targeting to improve return on investment.Track, interpret, and report campaign performance using Google Analytics and other measurement tools to identify actionable insights.Partner with internal stakeholders to align digital initiatives with broader business objectives and promotional priorities.Monitor market trends, channel performance, and competitor activity to refine campaign strategy and uncover new opportunities.Optimize landing pages, ad creatives, and messaging based on engagement data, conversion metrics, and testing outcomes.