Digital Media Manager
Location: Frisco, TX
Schedule: Primarily onsite, 40 hours per week
Duration: 3-5 month contract with potential for extension/conversion to permanent role
Start: ASAP
We are seeking an experienced Digital Media Manager to lead paid search strategy and execution for large-scale digital marketing campaigns. This role will own campaign performance, budget management, reporting, testing, and optimization, with a strong emphasis on Google Ads and paid search.
The ideal candidate is highly analytical, comfortable managing significant media spend, and able to translate campaign data into actionable recommendations that improve performance and ROI.
Responsibilities:
- Manage and optimize large-scale paid search campaigns across Google Ads
- Own campaign performance, budget management, testing, reporting, and ongoing optimization
- Analyze performance data and provide actionable recommendations to improve ROI
- Partner with Google account teams on campaign strategy, testing, and alpha/beta initiatives
- Develop and present regular campaign reporting and performance insights to key stakeholders
- Export, analyze, and organize complex campaign data using advanced Excel skills
- Support new campaign and product launches from planning through execution
- Collaborate with marketing, analytics, and data science teams
- Provide secondary support for paid social campaigns across Meta, TikTok, Instagram, and X
- Support affiliate marketing partnerships and initiatives as needed
Requirements:
- 5+ years of digital media, paid media, SEM, or paid search experience
- Deep hands-on expertise with Google Ads and paid search campaign management
- Experience managing large-scale media budgets, ideally at the enterprise level
- Strong understanding of campaign optimization, bidding strategies, testing, KPIs, and performance measurement
- Advanced Excel skills with experience analyzing and presenting large datasets
- Strong reporting and analytical capabilities
- Ability to manage multiple initiatives and work cross-functionally in a fast-paced environment
- Experience with paid social and/or affiliate marketing is a plus
- Must be able to work primarily onsite in Frisco, TX
Ideal Candidate:
- Highly analytical and data-driven
- Proactive, resourceful, and comfortable working with minimal direction
- Strong business acumen with the ability to connect media performance to business results
- Organized and able to drive projects from strategy through execution
- Comfortable collaborating with marketing, analytics, data science, and external platform partners