*THIS IS NOT A JOB AT FORCEBRANDS*
Responsibilities:
- Edit conversion-focused video ads for Meta, Google, and YouTube from Creative Strategist briefs and scripts.
- Cut whitelisted/creator (influencer) footage into platform-native ads that preserve creator authenticity while hitting performance structure.
- Produce in-house creative ads from internal and stock assets - including hooks, B-roll, motion text, captions, and sound design.
- Exceptional attention to detail; able to consistently deliver client-ready work with minimal QA, including accurate spelling, grammar, capitalization, asset selection, timing, clip placement, and adherence to brand standards.
- Build multiple variants per concept (hook tests, length cuts, aspect ratios) to feed the testing roadmap.
- Iterate quickly against paid performance data, sharpening hooks, pacing, and retention from scroll-stop and hold-rate signals.
- Maintain platform-native specs and best practices across feed, Reels/Shorts, and in-stream placements.
- Hold brand consistency and adhere to the Instant Hydration visual system while optimizing for performance.
- Manage an organized asset library and version control to keep throughput high.
- Proactively identify and source existing UGC, creator, product, retail, and brand assets from the creative library to execute briefs and maximize content output.
- Take ownership of creative problem-solving by repurposing existing content into fresh, high-performing advertisements when new footage is unavailable.
Candidate Profile:
- 2+ years editing video for paid social / DTC performance marketing (electrolyte, supplement, wellness, or CPG a plus).
- Expert in Premiere Pro and/or After Effects (CapCut and Final Cut a plus).
- A reel demonstrating direct-response ad work, not just brand films, ideally including whitelisted creator content.
- Strong instinct for hooks, pacing, and retention; you understand why the first three seconds decide everything.
- Fluency in platform-native formats and specs across Meta, YouTube, and Google.
- Comfortable working from briefs and treating performance data as a creative input, not an afterthought.
- High output and fast turnaround in a high-trust, iterative environment.
- Highly self-motivated and resourceful, with the ability to navigate large asset libraries and execute against briefs with minimal oversight.
- Demonstrated ability to think beyond execution by proactively identifying opportunities for new creative iterations.
- Strong ownership mentality and bias toward action; able to independently move projects forward in a fast-paced environment.
- Motion graphics, sound design, captioning, and UGC editing chops.