TikTok & Instagram Content Strategist (Organic Growth)
Private Wellness Startup
Austin, Texas | Hybrid | Full-time employee
Compensation: $4,000-$5,000 per month ($48,000-$60,000 annually)
Do you scroll TikTok and Instagram and immediately notice why one post takes off while another gets ignored? Can you turn that instinct into better hooks, sharper copy, and new content formats?
We're a private wellness startup looking for someone to own and improve our organic content engine, with a particular focus on TikTok photo slideshows, Instagram carousels, and story-driven short-form content. Austin-based candidates are preferred so we can meet in person a couple times per week.
You'll work directly with the founder and our developer to turn promising formats into repeatable content for our brand. Your job is to connect creative research with execution and results: find what's working, understand why, adapt it, test it, and make the next round better.
WHAT YOU'LL DO
- Review our publishing phones, accounts, recent posts, analytics, and comments daily.
- Research creators and comparable accounts on TikTok and Instagram to spot emerging formats and repeatable winners.
- Break down successful posts: the opening image, hook, emotional angle, slide sequence, payoff, caption, and audience response.
- Write and revise hooks, slideshow copy, captions, and creative briefs.
- Adapt successful formats to our audience and develop original concepts.
- Work with our developer to improve templates, content-generation tools, and the publishing workflow. You do not need to write code, but you should be able to explain what needs to change and why.
- Run focused experiments with different hooks, visuals, story structures, and captions.
- Keep a clear record of what we tested, what happened, and what to try next.
- Expand successful approaches and change or retire formats that consistently underperform.
WHO YOU ARE
- You understand TikTok and Instagram culture and have a strong feel for what makes people stop, swipe, share, and comment.
- You write specific, compelling copy that sounds natural on the platform.
- You've created or helped grow content and can explain your contribution to the results.
- You're comfortable reviewing numbers and changing your creative decisions based on evidence.
- You can give a developer clear examples and actionable feedback.
- You take initiative and enjoy improving a system every day.
Personal accounts, side projects, and independent creator work count. We care about your judgment, writing, and results.
WHAT SUCCESS LOOKS LIKE
A steady pipeline of strong ideas, fast execution, useful experiments, and improving content performance. You'll help us understand which formats repeatedly reach our audience and lead people to engage with the brand.
TO APPLY
Apply through this job platform.
Include:
- Two or three posts or accounts you've worked on, explaining your role and the results.
- One TikTok slideshow or Instagram carousel you think works especially well, with a brief explanation of why.
- Your location and availability.