Public Relations Manager

A premier, global law firm seeks a Public Relations Manager-Litigation & Trial to serve as an integral member of their Brand & Communications team. This role functions as a strategic and trusted advisor, talented media relations professional, and engaged mentor, responsible for developing and executing PR, media, and communications programs designed to enhance the reputation and build the profile of the firm’s litigation practice and partners. This position is based in either the Washington, D.C. or New York office, with a hybrid working schedule.

Responsibilities

Managing proactive press outreach and reactive media, addressing issues that may arise, building relationships with key media, and connecting reporters to partners of the firm who serve as media sources

Handling a variety of strategic writing projects, writing, editing, and coordinating a wide range of copy, and serving as a central resource to develop messaging, draft press releases, prepare case notes, develop award entries, write/edit website content, and coordinate survey submissions

Placing byline articles, and as appropriate, creating opportunities to leverage thought leadership (e.g., Client Alerts, market reports, podcasts, video, etc.) for press commentary and marketing campaigns, including promoting across the firm’s digital and social channels

Contributing to leveraging the firm’s social media programs to support promoting the expertise and work of the practice

Coordinating and liaising with Brand & Communications and BD colleagues to support the firm’s event program as well as capitalizing on sponsorships, including developing and implementing public relations campaigns

Protecting and maintaining any highly sensitive, confidential, privileged, financial, and/or proprietary information retained by the firm

Qualifications

Knowledge of core public relations and marketing principles including digital marketing, communications, branding, market research, and competitive intelligence

Excellent leadership skills (i.e., organizing, planning, problem-solving, and decision-making) necessary for effective management

Well-developed and professional interpersonal skills, with the ability to interact effectively with people at all organizational levels of the firm

Bachelor’s degree in public relations, marketing, communications, business administration, or a related field

A minimum of ten (10) years of cumulative experience, including a minimum of five (5) years of relevant public relations and marketing experience at a PR agency or in-house

Prior work experience and a deep understanding of litigation and familiarity with the legal industry preferred

Job Type: Full-time, Hybrid

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