Marketing Manager

We are seeking a Marketing Manager to lead brand, demand generation, and go-to-market execution for a growing B2B organization in the Toledo area.

This role owns integrated marketing strategy across digital, content, events, and sales enablement. You will partner closely with sales and leadership to drive awareness, inbound pipeline, and measurable growth.

Responsibilities

Build and execute integrated marketing plans (digital, content, email, events, and direct) aligned to company growth goals

Own brand positioning and ensure consistency across customer-facing materials and communications

Plan and manage presence at industry trade shows and events

Partner with sales on lead generation, campaigns, and sales enablement (collateral, presentations, launch kits)

Manage the company website, digital channels, marketing technology, and SEO programs

Drive online lead generation and conversion through integrated campaigns and social channels

Support market research and competitive intelligence to inform positioning and go-to-market

Support product/service launches with messaging, promotion, and enablement materials

Manage relationships with external agencies, vendors, and freelance creative resources

Track and report marketing performance (campaign ROI, lead generation, web analytics, event outcomes)

Manage the marketing budget and allocate resources efficiently

Travel approximately 10% as needed

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field

5+ years of marketing experience, ideally in a B2B environment

Proven experience managing integrated marketing campaigns and trade show / event programs

Strong project management skills; able to run multiple initiatives at once

Experience with digital marketing tools (website CMS, email marketing, marketing automation, analytics)

Experience with CRM development and improvement

Excellent written and verbal communication skills

Ability to collaborate cross-functionally with sales and product/operations teams

Compensation
$120,000+ base, commensurate with experience

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