Social Content Lead

Position Title: Social Content Lead
We are seeking a creative and hands-on Social Content Lead to drive organic and paid social content for a growing portfolio of skincare brands. This role will own social content calendars, develop engaging short-form videos, create compelling visual assets, and transform influencer content into high-performing paid social campaigns. Working closely with brand, creative, regulatory, and agency partners, you'll bring fresh ideas to life while using performance insights to continuously refine content strategy.
Salary Range: $100,000 - $125,000 / Year, DOE +10% bonus opportunity
Responsibilities Own and manage organic social content calendars across multiple skincare brands, ensuring consistent and engaging content across platforms
Concept, shoot, and edit short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other relevant social channels
Design compelling graphics, static posts, and carousels that align with brand identity and resonate with target audiences
Repurpose influencer and creator content into paid social assets while developing original creative concepts for advertising campaigns
Monitor emerging social media trends, cultural moments and platform updates to identify opportunities for relevant, engaging content
Collaborate with brand, creative, regulatory, paid media and agency partners to execute cohesive social campaigns and maintain brand consistency
Analyze content performance, test new creative approaches, and leverage AI and emerging creative tools to improve engagement and campaign effectiveness
Requirements 3-5 years of experience in social media, content creation, creative production, or digital marketing
Strong portfolio demonstrating personally created short-form videos, social media content, and visual assets
Proven ability to independently concept, shoot, and edit high-quality video content from start to finish
Proficiency with CapCut, Canva, Adobe Creative Suite, or comparable content creation and editing tools
Deep understanding of TikTok, Instagram, YouTube and emerging social media trends, formats and audience behaviors
Strong organizational skills with the ability to manage multiple content calendars, creative assets and competing priorities
Creative, proactive and collaborative mindset with the ability to move quickly, take ownership and contribute original ideas
Experience in beauty, skincare, wellness, or consumer packaged goods (CPG) preferred
Bachelor's degree preferred, although relevant professional experience will be considered
Benefits 10% bonus opportunity
Medical, dental, and vision insurance
Health Reimbursement Arrangement (HRA)
401(k) retirement plan
Paid time off and major U.S. holidays
Hybrid schedule with remote work on Mondays and Fridays
Ready to turn your creative vision into content that makes an impact? Apply today to join a growing skincare organization where your ideas, execution, and passion for social storytelling will help shape the next chapter of its brands.

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