Marketing Program Manager

Marketing Program Manager – Regional & Partner Marketing

Location: Remote – Anywhere in the U.S.

Pay Rate: $85/hr. on W2

Duration: 12 months

Travel: 2–3 trips per year, including 1 international trip

Work Model: Remote

Extension/Conversion: Possible

Job Overview
We are seeking an experienced Marketing Program Manager to lead regional and partner marketing programs across a global B2B technology environment. This role will focus on integrated marketing planning, marketing operations, budget management, program execution, performance measurement, and cross-functional alignment .

The ideal candidate will have strong experience managing marketing budgets and OKRs , using Jira or similar program management platforms , and supporting B2B software/SaaS marketing programs .

Key Responsibilities

Lead integrated marketing planning and execution across AMER, EMEA, and APAC.

Build and manage Jira-based program structures, intake workflows, agile boards, roadmaps, dependencies, and dashboards .

Manage marketing budgets, forecasting, spend pacing, variance analysis, and partner co-investments/MDF .

Align marketing activities with business priorities, OKRs, pipeline goals, and measurable outcomes .

Partner with Marketing Operations, Finance, Analytics, PMM, Event Marketing, and other cross-functional teams.

Support Salesforce campaign structures, UTM tracking, lead routing, pipeline reporting, and campaign attribution .

Coordinate vendors, purchase orders, and marketing program workflows.

Develop executive reporting, QBR materials, playbooks, and Confluence-based knowledge resources.

Identify opportunities to use AI agents, Rovo, Jira Automation, and LLM-based workflows to improve marketing operations.

Drive adoption of standardized processes and new ways of working across global teams.

Must-Have Skills

Marketing Budget Management & Financial Planning

Marketing OKRs & Performance Measurement

Integrated Marketing Planning

B2B Software / SaaS Marketing

Marketing Operations

Demand Generation

Program & Project Management

Cross-Functional Stakeholder Management

Global / Regional Marketing Programs

AI Agents / AI-Assisted Workflows

Marketing Automation

Confluence

LLM / Generative AI Tools

Experience with marketing technologies such as Salesforce, Uptempo, Adobe , or similar platforms.

Required Qualifications

8–9+ years of experience in B2B Marketing Operations, Integrated Marketing Planning, Marketing Program Management, or a related field.

Strong experience managing marketing budgets, OKRs, and program priorities .

Hands-on experience with Jira or comparable program/project management platforms .

Experience in B2B software, SaaS, or enterprise technology environments.

Strong understanding of demand generation, sales cycles, pipeline, and marketing attribution .

Experience working with global and matrixed organizations .

Strong communication, stakeholder management, and organizational skills.

Experience with AI/automation initiatives is highly preferred.

Preferred Background

Experience in PLG-to-sales-led growth organizations .

Experience supporting an integrated demand generation engine .

Regional and partner marketing experience.

Experience driving adoption of new processes, tools, and ways of working.

Experience working with distributed teams across multiple regions.

Primary Skills
Marketing Operations, Marketing Budget Management, OKRs, Jira, Program Management, Integrated Marketing Planning, B2B SaaS Marketing, Demand Generation, Salesforce, Campaign Attribution, Pipeline Management, Marketing Analytics, Marketing Automation, AI Agents, Generative AI, Jira Automation, Rovo, Confluence, Cross-Functional Collaboration, Global Marketing Programs.

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