Marketing Manager

Marketing Manager Bert Black is hiring a Marketing Manager to own day-to-day marketing for HVAC, plumbing, and electrical. This person is the company's internal owner for marketing: set priorities, manage agencies and vendors, lead branding work, run the marketing calendar and budget, and drive qualified calls, booked jobs, and revenue. The role sets direction, coordinates execution, tracks performance, and holds agencies and vendors accountable for results.
What You Will Do
Serve as Bert Black's primary contact with marketing agencies and vendors
Set clear priorities, budgets, deadlines, and performance expectations
Review results from paid search, Local Services Ads, SEO, website activity, social media, email, and other channels
Hold agencies accountable for lead quality, reporting accuracy, responsiveness, and campaign performance
Reconcile marketing reports with Service Titan whenever possible
Recommend spend changes based on lead quality, booking performance, and revenue
Protect company access to and control of the website, domains, advertising accounts, analytics, creative, and customer data
Coordinate the branding initiative across website, vehicles, uniforms, facilities, advertising, social, print, and customer communications
Develop and maintain the annual marketing plan, promotional calendar, and budget
Align HVAC, plumbing, and electrical campaigns with seasonality, revenue goals, and technician capacity
Track qualified leads, cost per lead, booked calls, booking rates, customer acquisition cost, and marketing-generated revenue
Prepare a weekly marketing scorecard and monthly performance report
Manage local marketing, community partnerships, reviews, referrals, memberships, and repeat-business programs
Coordinate marketing volume with call-center and technician capacity
Communicate current campaigns and offers to customer service, technicians, and sales
How Success Is Measured
Qualified Leads
Cost per Lead
Booking rate by source
Marketing-generated booked revenue
Customer Acquisition Cost
Marketing ROI
Membership and repeat-customer growth
Review volume and rating
Performance against budget
Branding milestones
Timely and Accurate Reporting