Marketing Manager

About the Role
We're looking for a Marketing Manager to lead our three-person marketing team. This is a hands-on leadership role, not a strategy-only position. You'll set priorities and guide the team. You'll also roll up your sleeves to write and edit content, publish social posts, build email campaigns, and prepare for conferences right alongside them. The Marketing Manager will primarily lead the day-to-day marketing function for CRNA Locum Jobs, which is expected to represent approximately 95% of the role, while providing marketing support to Pharmacy Locum Jobs, which is expected to represent approximately 5% of the role. You'll build on a solid foundation: defined brands, an active social presence, a conference and events calendar, and a performance dashboard. Your job is to keep the team producing at a high level and make our work sharper and more effective over time. You'll work closely with Recruiting, Account Management, Sales, and leadership.

What You'll Do
Lead the Marketing Team

Set daily priorities and use Asana to assign work and keep the team on deadline

Coach and develop team members through regular feedback and performance management

Review content for quality, accuracy, and brand consistency before it goes out

Keep a healthy content pipeline so the team stays ahead of demand

Partner with Recruiting, Account Management, Sales, and leadership to turn their needs into marketing priorities

Spot workflow improvements and bring ideas to leadership

Drive Social Media & Content

Execute the social media strategy, content calendar, and posting cadence across active platforms

Lead the weekly social media meeting and make sure upcoming content is ready for review

Manage a varied content mix: job posts, reels, educational content, provider-focused content, company culture, and conference coverage

Monitor comments and messages and route inquiries to the right people

Evaluate what's working and recommend changes to topics, formats, and timing

Champion Brand, Conferences & Events

Maintain and enforce brand standards for voice, messaging, and visuals across all channels

Lead marketing preparation for conferences and events, including graphics, collateral, signage, giveaways, and social coverage

Coordinate conference content before and after each event so it fits the overall marketing calendar

Oversee the Brand Ambassador Program, making sure deliverables are completed and tracked

Represent the company at select conferences (e.g., the annual AANA conference and one or two smaller events each year)

Manage Performance & Reporting

Maintain the Marketing Dashboard, track results against each metric, and flag trends and risks

Build and carry out action plans when a metric falls short

Give leadership clear, concise performance updates on a regular schedule

Use data to guide content decisions across social, email, and B2B

Hold the team accountable for the deliverables that move our key metrics

Lead B2B, Email & Provider Marketing

Plan and publish a recurrent B2B LinkedIn post for facility leaders and industry decision-makers, in alignment with Sales and leadership

Oversee provider email campaigns, job alerts, and recurring communications

Review email and B2B engagement and recommend improvements

Provide marketing support for text initiatives as needed

Keep the Website Current

Work with leadership to identify website content that needs updating and submit change requests

What Success Looks Like
In your first 30 days

You know the brands, the dashboard, the content calendar, and each team member's strengths and workload

You've met with Recruiting, Account Management, Sales, and leadership to understand their marketing needs

You're running the team's daily priorities and Asana workflow, and the weekly social meeting is on track

By 60 days

Content is reviewed for quality and brand consistency before it goes out, and the pipeline is staying ahead of demand

You've held one-on-ones with every team member and set clear expectations and development goals

You're delivering regular, concise performance updates to leadership

By 90 days

Any metric that falls short has an action plan with an owner and a timeline

The weekly B2B LinkedIn post is running consistently and aligned with Sales

You've led marketing prep for at least one conference or event

Over the first year

The team consistently meets deadlines and key dashboard metrics, and trends are caught early rather than late

Content decisions across social, email, and B2B are visibly driven by data

Team members are growing, and stakeholders see marketing as a reliable partner

Brand standards are applied consistently across every channel and event

Brand Ambassador Program deliverables are completed and tracked

Conferences are well supported before, during, and after, with content that fits the broader calendar

Required Qualifications

Ability to work on-site in Little Rock, AR, Monday-Friday, 8:00am-4:30pm

3+ years of in-house marketing experience, including 1+ years leading or supervising a team

Hands-on experience managing social media strategy and content calendars across multiple platforms

Strong writing and editing skills with a sharp eye for brand consistency

Experience with email marketing platforms, social media management tools such as Buffer, and project management platforms such as Asana

Demonstrated ability to use data and dashboards to evaluate performance and make decisions

Experience coaching team members and holding them accountable for results

Excellent communication and collaboration skills across departments

Familiarity with Google Workspace, including Gmail, Google Drive, Docs, Sheets and Calendar

Strong organization and the ability to manage multiple priorities and deadlines

Ability to travel to conferences and events as needed

Preferred Qualifications

Bachelor's degree in Marketing, Social Media Management, Digital Marketing, Communication, or a related field, or equivalent experience

Experience in healthcare staffing, recruitment marketing, or another B2B/B2C hybrid setting

Experience planning or supporting conferences and events, including collateral and onsite presence

Experience with LinkedIn B2B content, email marketing platforms, and text messaging tools

Strong working knowledge of Google Workspace, including Gmail, Google Drive, Docs, Sheets and Calendar

Note
Applicants must be authorized to work in the United States on a permanent basis without requiring employer sponsorship, currently or in the future. We are unable to sponsor or assume sponsorship of employment visas.

Benefits
We offer comprehensive health coverage (medical, dental, vision), paid holidays, vacation, sick leave, and 401(k) with up to 4% employer matching after 12 months of continuous employment.

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