Director of Sales & Marketing

Director of Sales & Marketing Full Description Director of Sales & Marketing Remote | Full Time
About Us WhyMaker helps businesses and organizations create impact in their communities through STEM education.We provide hands-on, K-12 standards-aligned lesson plans, STEM products, and professional learning that supports educators and inspires students.
Our team is driven by values of empowerment, empathy, and purpose. We are creators, doers, and strategic thinkers-and we love helping our customers make a difference in education.
Job Description WhyMaker is seeking a Director of Sales & Marketing to lead our Sales & Marketing department and help drive the next stage of the company's growth. This is a leadership role for someone who can bring together strategy, market and customer insight, sales, marketing, people leadership, and day-to-day execution. You will be responsible for translating company growth goals into a clear sales and marketing strategy, building a healthy and measurable pipeline, strengthening our market positioning, and ensuring our sales and marketing efforts consistently contribute to revenue.
This is a player-coach role. You will lead and develop the team while remaining engaged with clients and strategic opportunities, but you will not carry a full individual territory or heavy prospecting quota.
You will work cross functionally to ensure that what we sell aligns with our capabilities, is delivered successfully, and creates a strong customer experience.
WHAT WE'RE LOOKING FOR The right person is both strategic and hands-on. You can see the big picture, but are also willing to roll up your sleeves and do the work yourself.
You take ownership of outcomes and are comfortable making data-driven decisions and adjusting when something isn't working. You are a strong communicator and collaborator who can build trust across departments while also holding people accountable. You know how to turn strategy into action and measurable results. Most importantly, you are excited by the opportunity to help a purpose-driven company build a predictable and scalable path to growth.
KEY RESPONSIBILITIES Develop and implement the sales and marketing strategy aligned with WhyMaker's growth goals, ideal customer profile, priority markets, and offerings
Manage the Sales & Marketing budget
Own sales pipeline health, forecasting, conversion, revenue reporting, and performance
Establish and maintain a healthy, qualified pipeline that supports company revenue goals
Ensure opportunities are appropriately qualified, and CRM is maintained and accurate
Maintain deep knowledge of WhyMaker's ICP, buyers, markets, customers, and opportunities
Participate in strategic customer conversations and help advance and close high-value opportunities
Generate a consistent flow of marketing qualified leads
Maintain consistent, on-brand messaging across sales and marketing campaigns, content, events, and outreach with revenue priorities
Own the strategy and ROI of WhyMaker's conference and event participation.
Lead, coach, and hold the Sales and Marketing teams accountable with clear expectations, goals and KPIs
Hire, onboard, and develop future sales and marketing talent
Partner with Educational Services and Business Operations to ensure effective sales-to-delivery handoffs, appropriate scoping, positive customer experience, and outcomes
Develop strategies to increase repeat business, expansion, referrals, and long-term customer relationships.
Participate on the Leadership Team and work collaboratively towards growth, while addressing challenges and aligning departmental priorities with overall company strategy
REQUIREMENTS 5+ years of progressive B2B sales, business development, or revenue experience
3+ years leading sales and/or integrated sales and marketing teams and strategy
Demonstrated experience owning revenue targets.
Comfortable operating in a fast-paced, growing company both strategically and hands-on
Track record of improving pipeline health, conversions, forecasting, and revenue performance
Strong analytical and CRM skills with the ability to use data to make decisions and manage performance
Experience developing and implementing sales and marketing strategies that connect to measurable results
Strong people leadership skills, including coaching, accountability, performance management, and team development.
Confidence navigating complex, multi-stakeholder client conversations and strategic sales opportunities
Education, edtech, workforce development, energy, STEM, or mission-driven B2B experience preferred
Experience with EOS and (or comparable CRM) preferred
Bachelor's degree or equivalent relevant experience
HOW SUCCESS WILL BE MEASURED Sales and Marketing has clear strategy, priorities, goals, and accountability
There is reliable visibility into pipeline, forecasting, and revenue performance
Sales opportunities consistently progress through a defined and measurable sales process
Marketing generates qualified leads and opportunities tied to WhyMaker's ICP and revenue priorities.
Customer and market insights inform messaging, offers, and go-to-market strategy
The Sales & Marketing team is engaged, accountable, and continuously developing
Sales &Marketing, Educational Services, and Business Operations work together effectively to create a strong customer experience
WhyMaker consistently meets or exceeds agreed-upon revenue and growth
BENEFITS Full-Time (40 hrs/week)
Flexible work schedule, EST hours
Remote-first, flexible work environment
$175,000 OTE (base + bonus)

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