Marketing Lead

Must have a background in the 3PL, warehousing, and logistics industry.

About Octup
Octup is a global startup building the agentic AI layer for the logistics (3PL) industry. We're growing fast, shipping faster, and looking for a dedicated marketing hire.

The Role
You will own demand creation marketing end-to-end - strategy, content, events, and execution. High ownership, real impact, and reporting directly to the CEO. This is not a role where you'll be given a list of tasks to complete - it's taking real ownership over the marketing process and building out a strategy.

What You'll Own
• Content & Social - LinkedIn (founder + brand), newsletters, thought leadership, category-defining content
• Demand Generation - Landing pages, email sequences, conversion assets that drive pipeline
• Events - Plan and run customer tours, industry events, and meetups. Build repeatable playbooks
• Customer Marketing - Case studies, testimonials, and sales collateral from real customer stories
• Marketing Ops, Vendors, and contractors

Who You Are
If you're a content beast who knows how to create high-quality content from everything - and a builder - this is your role.

★ Excellent-level proficiency in English is required (English as a first language)
★ High-energy, content-obsessed, lives and breathes social media
★ Experienced in planning and executing events and content operations
★ A natural organizer - you can run a content calendar and an event in the same week
✔ B2B SaaS marketing background, at least 2 years at an early-stage company
✔ AI-fluent (Claude, GPT, and others)
✔ Data-driven