Senior Manager of Marketing and Loyalty

The Senior Manager of Marketing & Loyalty is a strategic leadership role responsible for developing and executing marketing initiatives that drive brand awareness, guest acquisition, retention, and loyalty across all 8 locations. This person will own the full marketing function — from digital and social media to local store marketing, loyalty programs, and community engagement — and will play a key role in shaping the voice and identity of our brand.

KEY RESPONSIBILITIES
Brand & Marketing Strategy

Develop and execute a comprehensive annual marketing plan aligned with company revenue and growth goals

Own and evolve the brand identity, voice, and visual standards across all touchpoints

Ensure brand consistency across all 8 locations in messaging, design, and guest experience

Lead creative development for campaigns, promotions, seasonal initiatives, and new location openings

Collaborate with ownership and operations leadership to align marketing efforts with business priorities

Digital Marketing & Social Media

Oversee all digital marketing channels including social media, email marketing, SMS, paid advertising, SEO/SEM, and the company website

Develop and manage a content calendar that drives engagement, traffic, and conversions

Manage and grow the brand's presence across Instagram, Facebook, TikTok, Google, and other relevant platforms

Analyze digital performance metrics and optimize campaigns for maximum ROI

Oversee paid media strategy and budget allocation across all digital channels

Loyalty Program Management

Own the strategy, development, and day-to-day management of the guest loyalty program

Drive loyalty program enrollment, engagement, and retention through targeted campaigns and incentives

Analyze loyalty data to identify trends, guest behavior, and opportunities to increase visit frequency and spend

Partner with operations & technology teams to ensure seamless loyalty experience for guests

Develop personalized marketing campaigns based on guest data and loyalty insights

Local Store Marketing (LSM)

Develop and implement local marketing strategies tailored to each of the 8 locations and their surrounding communities

Support location managers with grassroots marketing, community partnerships, and local events

Build and maintain relationships with local businesses, schools, organizations, and influencers to drive traffic and brand awareness

Oversee grand opening and anniversary marketing plans for locations

Guest Retention & CRM

Manage the customer relationship management (CRM) platform and guest database

Develop segmented email and SMS marketing campaigns to drive repeat visits and increase guest lifetime value

Monitor guest feedback, online reviews, and reputation management across all platforms

Develop strategies to re-engage lapsed guests and reward top loyalists

Analytics & Reporting

Track, analyze, and report on all marketing KPIs including traffic, revenue impact, loyalty enrollment, digital engagement, and campaign performance

Present regular marketing performance reports to senior leadership

Use data to continuously refine and improve marketing strategies and budget allocation

Monitor competitive landscape and industry trends to keep the brand ahead of the curve

Team Leadership & Budget Management

Lead, mentor, and develop a marketing team (in-house staff and/or agency partners)

Manage the overall marketing budget across all locations with a focus on efficiency and ROI

Source and manage relationships with external vendors, agencies, and content creators

Foster a collaborative, creative, and results-driven team culture

QUALIFICATIONS
Required

5–8 years of marketing experience, with at least 2–3 years in a senior or managerial role

Proven experience in the restaurant, hospitality, or food & beverage industry strongly preferred

Demonstrated success managing a loyalty program or CRM platform

Strong knowledge of digital marketing including social media, paid media, email, and SEO/SEM

Experience managing multi-location or multi-unit marketing strategies

Exceptional written and verbal communication skills

Strong analytical skills with the ability to translate data into actionable strategies

Proficiency in marketing tools such as Hootsuite, Mailchimp, HubSpot, Google Analytics, Meta Ads Manager, or similar platforms

Experience managing budgets and reporting on ROI

Preferred

Bachelor's degree in Marketing, Communications, Business, or related field

Experience with loyalty platforms such as Paytronix, Punchh, or Thanx

Graphic design sensibility and experience working with creative teams

Experience with influencer marketing and brand partnerships

Knowledge of local store marketing strategies in a multi-unit environment

WHAT WE OFFER

Competitive salary commensurate with experience

Health, dental, and vision insurance

Paid time off and holidaysDining discounts across all Paisans locations

Opportunity to grow with a passionate, expanding restaurant brand

Creative freedom and a seat at the table in shaping the future of our brand

Disclaimer:

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

Notes on Job Description:

This job description in no way states or implies that these are the only duties to be performed by the employee (5) incumbent in this position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at‑will" relationship.

Confidentiality:

Information disclosed to me or known by me as a consequence of or though my employment by EMPLOYER (including information conceived, originated, discovered, or developed by me), not generally known in the relevant trade or industry, about food, beverage and restaurant services, processes and products, including (but not limited to) information relating to programs, systems, receipts, formulas, client and customer lists, confidential information, obtained from clients, research, development, INVENTIONS, and EMPLOYER'S purchasing, accounting, engineering, marketing, merchandising and selling information.

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