Social Media Marketing Manager

Job Title: Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Role Overview:
The Senior Specialist, Social Media, Influencers, and Paid Media – Americas is an individual contributor and the single subject matter expert (SME) for social, influencer, and paid digital media across the U.S. and Latin America. The role drives culturally relevant, high-performing programs that bring our brand, technology, and storytelling to life across entertainment, technology, and culture.

Core responsibilities include localizing and executing global social, influencer & paid media strategies, and content; serving as the voice across social platforms; developing and driving region-specific social, influencer & paid media programs; and identifying and executing region-specific opportunities to deepen engagement, expand reach, and deliver measurable impact across B2B and B2C audiences.

This role operates in a matrixed environment, collaborating closely with U.S. and LATAM Marketing, Global Social & Digital, Creative, PR, agency partners, and external partners to ensure activations are well-planned, expertly executed, and continuously optimized.

Fluency in English and Spanish is required (with Portuguese fluency a nice to have) to support U.S. and LATAM markets.

Qualifications

5-7+ yrs. experience in influencer marketing, social media marketing, and paid digital media, preferably with entertainment, technology, media, or culture-driven brands

Fluency in English and Spanish (written and verbal) is required

Demonstrated experience serving as a subject matter expert or regional lead for social and influencer marketing with a strong understanding of social platforms, creator ecosystems, and digital culture across the U.S. and Latin America

Creative and pop-culture savvy, with proven examples of managing social and influencers programs for brands in an authentic way

Proven success working independently creating and executing multi-platform social campaigns and influencer activations with YouTube and social media influencers at a regional or market level

Working knowledge of paid social & digital media fundamentals, including targeting, creative testing, and performance optimization

Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop for posts across social platforms

Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools)

Able to solve problems creatively and deliver results in a fast-paced environment

Highly organized, with strong planning skills and meticulous attention to detail

Strong communicator with confidence engaging and collaborating with senior internal stakeholders and external partners.

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