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Lifecycle Marketing Manager: Retention & Initiatives

SHRM · Multiple locations ·

Job type:
Full Time

SHRM is seeking a Marketing Manager, Lifecycle & Special Initiatives, to drive data-informed, targeted experiences aligned with audience needs and pivotal moments. The role centers on lifecycle marketing for member retention, product-focused marketing, and managing budgets with clear performance dashboards for BAM leadership.

Responsibilities include designing always-on journeys, collaborating across stakeholders, and delivering measurable marketing outcomes while leveraging AI tools to optimize

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