Director of Communications & Marketing

Carbon Mapper, Inc. Director of Communications & Marketing Remote·Full time
Play a pivotal role in connecting Carbon Mapper's data and insights to the stakeholders capable of driving climate action.

Description
DirectorofCommunicationsandMarketing
AboutCarbonMapper
Carbon Mapper is a non-profit organization based in Pasadena, CA with the mission to drive greenhouse gas emission reductions by making methane and carbon dioxide data accessibleand actionable.Weleverageremote sensingtechnologytodetect,pinpoint,andquantifymethaneand carbondioxide(CO2)emissionsatthescaleof individualfacilities.All of our methane and CO2 data is made publicly available for non-commercial use on ourCarbon Mapper Data Portal to provide decision-makers with the information they need to prioritize and take mitigation action.

CarbonMapperalsoworkswithstakeholdersanddecisionmakerstofilldatagaps,leadon cutting edge science, collaborate to drive reductions, and advance education and insights on emissions globally. To do this, we work with partners to leverage a constellation of satellites. Data from these satellites will offer the next major step in scaling up the organization's robust data portal featuring thousands of direct observations of globalmethane and CO2super-emitters.

Carbon Mapper is seeking a senior Director of Communications and Marketing to help connect theorganization'sdata andinsightstothestakeholderscapableofdrivingclimateaction.

AstheseniorDirectorofCommunicationsandMarketing,youwillplayapivotalrolein shaping and executing our communication strategy, growing brand awareness, and ensuring our mission, impact, and value are effectively communicated to various stakeholders. This role requires exceptional writing abilities, a deep understanding of public and media relations, experience collaborating with diverse stakeholders, and a passion for leveraging digital content to drive engagement and impact.

EssentialDutiesandResponsibilities
DesignandImplementCommunicationsStrategy

Design and implement a comprehensive global communication and marketing strategy for Carbon Mapper, including for high impact data-to action initiatives in sectorssuchasoilandgas andwasteaswellas increasingawarenessofouropen data platform.

Demonstrateabilitytocraftcomprehensiveandeffectivestrategieswhilenavigating ecosystem, sector-specific, and partner dynamics to ensure alignment and managesensitivities.

OwnBrandPositioning,AudienceStrategy,andProductMarketing

DefineandevolveCarbonMapper’sbrandpositioningandvalueproposition, ensuring our story is distinct, credible, and resonant across policymakers, industry, funders, media and the public. Including optimizing

Develop and lead audience and stakeholder messaging strategy – segmenting key audiences, understanding their needs and motivations, and tailoringmessaging,channels,andcontentto reachand engageeacheffectively.

DrivemeasurablegrowthinengagementandadoptionofCarbonMapperdata, from first discovery through active, repeat use of the data portal, APIs, and reports, and define the metrics to track that growth.

Lead storytelling and product marketing for Carbon Mapper’s data and technology,working acrossImpact,Product,Science,andotherteamstotranslate ourworkintocompelling,audience specificnarrativesand valuepropositionsthat grow awareness, understanding, and adoption - including optimizing our content and digital presence for both traditional search (SEO) and AI driven discovery (GEO) so our data and expertise surface wherever audiences are looking.

Lead the development of content strategies across various platforms, driving engagement, amplifyingour message,andincreasingvisibility.Createcompelling writtencontent,including pressreleases,blogposts, op-eds,andothermaterials, ensuring consistency in messaging and branding.

DriveNarrativeandThoughtLeadership

ProactivelyinsertCarbonMapperintotimelyandrelevantconversationsrequiring active understanding and tracking of climate policy, science, politics, and industrytrends.

Establish metrics to rigorously evaluate campaign effectiveness and continuously optimize strategy. Anticipate key developments in sector to strategicallypositionCarbonMapper’svoicein atimelywayto ensureimpact

Lead the development of content strategies across various platforms, driving engagement, amplifyingour message,andincreasingvisibility.Createcompelling writtencontent,including pressreleases,blogposts, op-eds,andothermaterials, ensuring consistency in messaging and branding.

Leadonthedevelopment,promotion,andprotectionofCarbonMapper’sbrand, including brandguidelines, brandedtemplatesforinternalandexternaluse,and brand activations.

Ensureconsistentmessagingandalignmentacrossinternalandexternal communications effortsandinalignmentwithCarbonMapperleadership.

CoordinatewithExternalPartners

Coordinate strategy and messaging with key partners, philanthropic donors, and Carbon Mapperteams.SupportCarbonmapperspokespersonstomaximizemedia opportunities at major forums such as COP, AGU, and regional climate weeks, among other opportunities.

CampaignDesignandExecution

Lead on global media relations, including maintaining and building a portfolio of press and media contacts for Carbon Mapper, resulting in an increase in overall presscoverageacross overallpresscoverageincluding mainstreamprintmediaand TVappearances,andpromotionof CarbonMapper’sexpertiseandleadershipin the methane monitoring and climate action ecosystem.

Lead on high-impact campaign development for global audiences. Partner with scienceand impactteamsto designeffectivecommunicationscampaignplansthat focusonwhereCarbon Mapperdatacanhaveandis havinganimpactonreducing methane emissions.

Collaboratecloselywithcross-functionalinternalteamstoidentifymessaging strategies and produce accessible and engaging content.

ProvidecommunicationsandlogisticssupportforCarbonMapperevents,virtual and in person, as necessary.

TeamManagement,Budget,andSuccessMeasurement

Lead,coachandgrowasmallteamofcommunicationprofessionals,setting priorities, providing feedback, and developing team members’ skills.

Assess and grow Carbon Mapper’s use of consultants and agency partners to supporta growingglobalCommunicationsstrategyfocusedonbuildingCarbon Mapper’s voice and reputation as a trusted, independent source on methane emission data and data-to-action partner.

DevelopandmanagetheCommunicationsDepartmentbudget–including coordinating across departments.

Rigorously assess quality, strategic fit, and cost-effectiveness of content and strategies, ensuringalignment withCarbonMapper’seditorialandbrandstandards.

Monitor and analyze communication efforts, leveraging metrics and insights to refine strategies, optimize performance, and drive continuous improvement. ProvideregularreportstoCarbon Mapper’sSeniorLeadershipteamoneffectiveness of Carbon Mapper’s communications strategies.

MinimumQualifications(Knowledge,Skills,andAbilities) Must-Have Skills & Experience:

15yearsofexperienceinacommunicationsandmarketingrolepreferablyatan environmental, climate or earth science/research nonprofit or another mission-based researchorganizationorinstitution.Including5+yearsinleadershiproles managing a team.

Demonstrated experience leading Communications and Marketing functions including provensuccessin developingandexecutingstrategiccommunications campaigns for national and global audiences, including experience managing complex partnership structures.

Exceptionalwritingandstorytellingskills,withtheabilitytoshiftbetweentechnical and lay audiences, and comfort translating complex environmental science, measurement,and satellite/remote-sensingdatainto accessiblepublicnarratives.

Strongunderstandingofavarietyofissuesincludingclimatechange,greenhouse gas mitigation and methane emissions and a commitment to Carbon Mapper'smission.

Abilitytojugglemultipleprojectsanddeadlines,managecompetingprojectsand urgent deliverables in a fast-paced, dynamic environment.

Strongunderstandingofmediarelations,withatrackrecordofsuccessfullypitching stories, securing coverage, and managing media relationships.

Experienceworkingcollaborativelywithcross-functionalteamsandexternal partners to achieve shared objectives.

Demonstratedexpertiseindevelopingandimplementingdigitalcontentstrategies, including social media, events and webinars, email, and website management.

Excellentinterpersonalandcommunicationskills,withtheabilitytoeffectively engage and influence stakeholders at all levels.

Provenleadershipinfast-growingenvironments,adeptatguidingteamsthrough change and innovation-management experience preferred.

Location
CarbonMapperisheadquarteredinPasadena,California,butweembracethevirtualoffice and are continuing to grow our team across the United States.

Compensation
Thetotalcompensationforthisopportunityincludesabasesalaryrangeof$200,000– $230,000.Thisisourtargetcompensationrangeandissubjecttomultiplefactorsincluding level, experience, and location. As you go through our interview process, our recruiter will work with you to identify a competitive base salary within the proposed range.

AsaCarbonMapperemployee,youwillhaveaccesstoawiderangeofbenefitsincluding affordable health coverage (medical, dental, vision), a generous time-off policy, professional development,andmore.

CarbonMapperisanequalopportunityemployerthatbelievesadiverseteamwillnotjustleadto abetter working environment, but will also help us create better products and services.

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