Lifecycle Marketing Manager
Employment Type: Contract
Location: Seattle, WA - Hybrid, 3 days
About the Role
We are seeking an experienced Lifecycle Marketing Manager to drive customer engagement, retention, and lifecycle strategy across multiple product lines. This role requires a blend of strategic thinking and hands-on execution, with close collaboration across product, engineering, analytics, growth, and marketing teams. The ideal candidate is data-driven, highly autonomous, and passionate about building scalable customer journey programs that deliver measurable business impact.
Key Responsibilities
- Develop and execute lifecycle marketing strategies focused on customer engagement and retention.
- Design, build, and optimize multi-channel campaigns across email, push notifications, and in-app messaging.
- Create and manage customer journeys within Braze or a similar marketing automation platform.
- Define testing hypotheses, execute experiments, and analyze campaign performance to drive continuous improvement.
- Partner with product and engineering teams to establish data requirements and scalable messaging infrastructure.
- Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle initiatives with broader business objectives.
- Build transactional and lifecycle programs that integrate seamlessly into product experiences.
- Establish and improve processes, workflows, and best practices for lifecycle marketing operations.
Required Qualifications
- 5+ years of experience in lifecycle marketing, CRM marketing, or growth marketing.
- Hands-on experience with Braze or a comparable customer engagement platform.
- Experience building and managing multi-step, multi-channel customer journeys.
- 3+ years of experience using data and analytics to drive marketing decisions and optimization efforts.
- Strong A/B testing and experimentation experience.
- Proven ability to collaborate with product and engineering teams on customer communication initiatives.
- Experience managing projects from strategy and planning through execution and performance analysis.
- Excellent communication, organizational, and stakeholder management skills.
Preferred Qualifications
- Experience in high-growth technology or fintech environments.
- Familiarity with customer data infrastructure and event-based marketing systems.
- Passion for process improvement and operational scalability.
- Experience supporting multiple products or business lines simultaneously.