Social Media Marketing Coordinator

About the Role Our client, WhatJobs Direct, is searching for an enthusiastic and creative Social Media Marketing Coordinator to manage their social media presence from **Welkom, Free State**. This role adopts a hybrid working model, balancing remote work flexibility with collaborative office sessions. You will be responsible for developing and implementing engaging social media strategies across various platforms, aiming to increase brand awareness, drive website traffic, and foster community interaction. Your responsibilities will include content creation, scheduling posts, monitoring social channels, and analyzing performance metrics. The ideal candidate is a skilled communicator, a digital native with a passion for social trends, and adept at creating compelling content that resonates with target audiences. This is a fantastic opportunity to shape the online voice of a growing company in the heart of the Free State. You will work closely with the marketing team to ensure social media efforts align with overarching marketing campaigns and business goals. We are looking for someone proactive, organized, and capable of managing multiple social media accounts effectively. Your contribution will be key to enhancing our client's brand visibility and engaging with their customer base through innovative social media tactics.
Key Responsibilities Develop, implement, and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Create, curate, and schedule engaging and relevant content (text, image, video) for social media posts.
Monitor social media channels for industry trends, relevant conversations, and user-generated content.
Engage with followers, respond to comments and messages promptly, and foster a positive community environment.
Track, analyze, and report on key social media metrics (e.g., reach, engagement, follower growth, website traffic).
Collaborate with marketing, sales, and design teams to ensure brand consistency and campaign alignment.
Stay up-to-date with the latest social media trends, platform updates, and best practices.
Identify opportunities for social media campaigns, contests, and partnerships.
Manage social media advertising campaigns, including budget allocation and performance optimization.
Assist in developing influencer marketing strategies and collaborations.
Requirements Proven experience as a Social Media Marketing Coordinator or similar role.
Excellent knowledge of major social media platforms and their respective audiences.
Demonstrable experience in creating engaging social media content and campaigns.
Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).
Strong written and verbal communication skills.
Creative thinking and a keen eye for visual aesthetics.
Ability to work independently and as part of a team in a hybrid setup.
Good understanding of social media KPIs and reporting.
Bachelor's degree in Marketing, Communications, or a related field is preferred.
Experience with social media advertising is a plus.
Benefits Competitive salary package.
Hybrid work model offering flexibility.
Opportunity to manage and grow the social media presence for a recognized brand.
Professional development and training opportunities.
Be part of a dynamic marketing team in **Welkom**.
Contribute to creative and impactful social media campaigns.
Exposure to diverse digital marketing strategies.
Collaborative work environment.
Access to social media marketing tools and resources.
Potential for career growth.

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