Field Marketing Manager - SouthEast LA

Our client, a

cybersecurity startup , is seeking an energetic and detail-oriented

Field Marketing Manager

to collaborate with our sales teams and drive demand.

Must live in LA

cybersecurity experience is a huge advantage

About You:

You are an energetic field and channel marketer with a "can-do" attitude and exceptional attention to detail to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. The ideal candidate will be an all-out team player, but at the same time, be a hands-on self-starter, driven, a great relationship builder, and someone passionate about owning a project from beginning to end.

About the Role:

In this role, you will assist in developing multi-touch, multi-dimensional programs, including events and regional campaign execution. You'll see first-hand how a fast-growing company builds a world-class brand and delivers world-class marketing programs supporting our field sales and account management teams. T

Responsibilities

Actively support quality pipeline development and regional brand awareness through field and channel marketing programs, events, and campaigns.
Develop pipeline generation programs for large enterprise accounts
Created and delivered integrated marketing programs for the target region, including digital marketing, events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
Collaborate with sales to optimize pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region.
Partner with the business development team on targeting and leading follow up prioritization and progression
Educate and enable the sales team on new and planned marketing activities
Measure and analyze field marketing performance against the target plan
Manage and balance regional field marketing budget and spend
Work with the regional channel team to develop co-marketing plans with partners and alliances
Improve waterfall metrics, including reach, conversion, velocity, value, and return
Develop and implement highly relevant messaging for single accounts and account clusters
Events: manage all event logistics, including onsite management of events, ensuring flawless execution and liaising with event venues on event schedules, rooms, AV,and catering etc; assist in all event logistics
Webinars: Work with campaigns to develop content specific to larger enterprise companies
Qualifications

Minimum of five (5) years experience delivering enterprise Field Marketing excellence
Highly knowledgeable about demand generation and marketing best practices
Results-oriented with a passion for performance measurement and analytics
Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
Experience developing regional and channel plans to support account-based marketing
Demonstrated ability to build highly effective working relationships with sales and marketing
Required Skills

Bachelor's Degree with a Marketing or Business focus preferred but not required
Minimum of five (5) years experience delivering Field Marketing Excellence
Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
Strong understanding of content creation to target audiences with tailored messaging
Experience in segmentation analysis, budgeting, and building business cases
Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration
Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
Preferred Skills

Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred
Integrated marketing content creation and implementation experience
Ability to understand the company and product pitch and execute it in the field
Convey information to a wide variety of internal and external audiences
Write and deliver marketing-quality emails, presentations, and collateral
Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set this company apart
Recruitment planning for events and execution excellence