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Thursday, Mar 13
And That's Why We Call It AdWeak
In case you didn't know Nielsen is AdWeak and AdWeak is Nielsen. How do people forget this? Easily. Get it straight in your brain. A tipster send us the ad for the editorship of the ad publication where it reads that: "The new Adweek provides the most comprehensive source of news, ideas, information, trends, forecasts and analysis in the advertising industry coupled with Nielsen exclusive data." Mediapost pointed out the real issue with all that sharing: "-acknowledging what Nielsen's communications department, and Adweek's editorial department have been loath to: That the publication is an exclusive outlet for Nielsen's research." Yes, of course, units support other units of the same company. Editorial autonomy should remain at the back of your mind and especially, when they write about their parent company, which they do almost every day in one way or another. Check it out here. Really though... There are so many reasons to call it AdWeak. This is just one. Email This Post |
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