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‘Call of Duty’ Goes Domestic in UK Spot ‘Faboom’

Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. “Faboom,” a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the game at work, out to dinner, even in the doctor’s office during a proctology exam – well played, 72.

The spot comes a week after Eminem premiered his “Survival” music video that also acts as a Call of Duty promo. “Faboom” doesn’t have any white rappers – however, most of the people in the commercial happen to be white – but despite the lack of celebrity punch, the energy and occasional humor gives this ad a universal feel that should work whether televised or shown online. The clip evokes a bit of the Dave Chappelle skit about a real-life version of Grand Theft Auto. Clearly, the sentiment has aged well, and appealing to the human connection to video games, rather than just showing out-of-context graphics for 30 seconds, seems to be the new go-to technique for gaming ads. Call of Duty: Ghosts comes out September 5. Credits after the jump.

CEO: Eric Hirshberg
EVP, Chief Marketing Officer: Tim Ellis
SVP, Consumer Marketing: Todd Harvey
Senior Director, Consumer Marketing: Matt Small
Director, Consumer Marketing: Carolyn Wang
Consumer Marketing Manager: Karen Starr
Associate Consumer Marketing Managers: Andrew Drake, David Cushman

Agency: 72andSunny
CCO: Glenn Cole
CEO: John Boiler
CSO: Matt Jarvis
Executive Creative Director: Frank Hahn
Creative Director, Writer: Josh Fell
Creative Director, Designer: Rey Andrade
Lead Writer: Jed Cohen
Lead Designer: Jeremy Wirth
Writer: Matt S. Spicer
Art Director: Will Lindberg
Junior Designer: Drew Vaughan
Group Brand Director: Mike Parseghian
Brand Director: Luke Lamson
Brand Manager: Morgan Murray
Brand Coordinator: Maura McNulty
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Senior Film Producer: Oscar Thomas
Director of Business Affairs: Christine Claussen
Business Affairs Manager: Jennifer Jahinian

Production: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Producer: Jay Veal
Production Supervisor: Jen Berry

Editorial: NO6
Executive Producers: Crissy Desimone
Senior Producer: Kendra Desai
Editor: Chan Hatcher
Assistant Editor: Kyle Whitmore

Finishing and Visual Effects: Method Studios
Executive Producer: Robert Owens

Telecine: C03
Colorist: Dave Hussey
Producer: Denise Brown
Assistants: Jim Harmon and Ryan Dale

Music and Sound Supervision: Bullet
Producer: Patrick Oliver

Sound Design: Henry Boy
Sound Designer: Bill Chesley
Executive Producer: Kate Gibson

Mix: Lime Studios
Mixer: Rohan Young
Assistant: Jeff Malen
Producer: Jessica Locke

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